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Pay-Per-Action Adsense

An interesting thread on Webmaster World: some MFA (Made For Adsense) sites, experiencing a decline in AdSense revenue, are discussing if "the good advertisers are jumping ship".

On the same day, the search blogosphere is buzzing about Google's quiet pay-per-action AdSense test, which will certainly thwart MFA and click-fraud, both.

Good stuff.

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