Chris Pritcher | Published on: Jul 22, 2019
Consumers are bombarded with marketing messages everywhere they turn. Find out how audience relevance can be achieved using behavioral analytics to help you deliver effective messaging to cut through the noise in today's marketplace.
Andrea Sundahl | Published on: Mar 08, 2018
Most companies need significant improvements to their traditional persona-based approach, beginning with leveraging what matters in the digital world; measured behaviors, correlation and causation, and decision motivators.