Blog - Performance Creative

This month, our Creative Strategist and Creative Director dynamic duo look at how companies can use personalized videos to drive greater engagement, sales, and retention.

What happens when a Creative Strategist and a Creative Director tackle Super Bowl advertising in today’s digital world?

What is Dynamic creative optimization (DCO) and how can it help advertisers optimize the performance of their creative in real-time?

What if marketers could leverage video’s engagement power through dynamic, individualization and delivered in real-time and at scale?

Dynamic Creative Optimization and Personalized Video both offer the opportunity to define the right message for each individual and quickly understand what is working and what is not. Here's how.

Consumers are bombarded with marketing messages everywhere they turn. Find out how audience relevance can be achieved using behavioral analytics to help you deliver effective messaging to cut through the noise in today's marketplace.

Today, attention spans across all facets of life are dwindling. To remain relevant, a brand needs to know what to say and how to say it.

Most companies need significant improvements to their traditional persona-based approach, beginning with leveraging what matters in the digital world; measured behaviors, correlation and causation, and decision motivators.