Blog - All Performance Media

Google now offers demographic geo-targets for the United States based on average household income (HHI) for advertisers to use in setting bid modifiers based on the wealth of the area users are searching from. At RKG, we've fully explored how these income level targets behave, how much traffic is attributed to them in different set ups, and their usefulness in the future of geo-bidding.

With many travelers beginning their flight shopping with online search, tools like Google Flight Search can help airlines drive more users to their pages.

If we wanted to be picky about it, we'd say 404 pages are not errors and can even be (blasphemy!) an acceptable user experience.

Facebook, Google+ and Twitter can help make your content more shareable with rich snippets of content that can be shared across platforms.

This article will outline the appropriate SEO method for handling product versions, colors, sizes and variations on ecommerce sites.

What are the differences between Facebook's Promoted Posts and Page Post Ads? Let's take a look at both formats.

Our in-house test of iframes and how search engines treat content and links found within them. Google does appear to be following the source calls found in iframes and passing equity, but seems to be the only search engine doing so.

A primer on metrics for those new to paid search or anyone in need of a refresher.