According to the National Retail Federation, 54% of consumers begin researching holiday purchases in October or earlier. The time to optimize accounts for the holidays is now! More customers are starting their product searches on Amazon than anywhere else on the web; we’ve compiled our top tips to help you capture those customers.
Work put in over the next couple of weeks will pay dividends deep into the holiday season in helping to ensure strong performance. Start with a solid backbone of product data, layer on smart campaign optimizations, and incorporate insights from last year’s performance to fully recognize the potential of Amazon. A few key areas of focus include:
- Product page optimization
- Budget and bidding considerations
- Campaign and keyword strategies
Are your accounts ready for holiday? Use our checklist as a comprehensive guide to prepare.