Some brands may not have the ability to invest in integrating a full loyalty program into their ecosystem, and they are left wondering if there are options that could help bridge that gap between simple transactions and a full-scale loyalty program. The answer is a custom content hub that emulates the same principals and mechanics of a loyalty program while not requiring the same levels of investment nor tech integration.
At a time when stakes are high for brands as they face radical changes in consumer behavior, economic climate, and more, a ton falls on the marketing department to meet new and demanding business outcomes. So what's the answer? Promotions. Read this blog for seven reasons marketers should keep promotions top-of-mind and tangible ways to utilize them.
Non-fungible token (NFT) is the undeniable techie buzz phrase of 2022. You can’t open a news source or your favorite social media platform without seeing someone waxing poetic about NFTs. They have clearly captured the attention of the crypto savvy, but what might NFTs mean for a brand and a brand’s loyal customers? How can brands get in on this $40+ billion dollar industry? The answers may surprise you.
Giving people a gamified experience and a chance to win sparks joy and preference for a brand. These are welcomed mini moments of escapism. Lucky winners will forever talk about “that one time” they won cool prizes, a dream vacation, or cold hard cash. Read this blog to learn how gamification tactics can make an impact and build an emotional connection with your brand.