Looking at promotions and insights as part of an integrated approach to customer strategy is critical, but it also important to understand the difference between the two.

Marketers face similar challenges: identifying desirable target audiences and proactively creating authentic and informed interactions that build long-term loyalty

Learn how to understand your customer's preferences and add an engagement layer to your data to help you build a connected identity for your customer and enable you to use people-based outreach strategies.

Gen Z, is quickly growing into an audience that marketers need to keep an eye on. It’s obvious that this generation is a force to be reckoned with, but how can you engage with them in your brand’s purchase cycle?

Today’s landscape has shifted to a strong focus on data security and privacy. Learn more about key trends we are seeing in Promotions and Loyalty today.

As the loyalty landscape today quickly evolves, here are some key trends and findings to keep you informed on the state of loyalty.

Across every category, retailers are awash in customer data. However daunting or intensive the data collection and alignment process may seem, it ultimately yields one of the most important assets a brand or retailer can have: the single customer view.

This is a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and constantly evolving technologies — those are par for the course in the loyalty marketing world — but today’s marketplace is increasingly saturated with loyalty programs, making differentiation a difficult goal to achieve.