Blog - Promotions & Customer Loyalty Solutions

The historic events of 2020 have had a significant impact on society and life as we knew it. But how have consumers' preferences around loyalty programs changed?

Rebates are often relegated to transactional or short-term tactics, but when viewed and orchestrated as part of a brand’s overall customer experience strategy, they can deliver broader and longer-term benefits.

With only 44% of consumers having remained loyal to their favorite brands during the pandemic, it’s more important than ever to assess how your loyalty program is providing a competitive advantage against loyalty leaders and consumer expectations.

While looking forward to our post pandemic future, it’s critical that brands are sensitive to how to market in re-emergence, the changed environment, and what type of consumer engagement and brand loyalty will develop.

A staple of any brand’s strategy to successfully engage in this new landscape should be to place a focus on its most valuable advocates: engaged and loyal customers.

How can chance-to-win rewards solve both the decreased consumer engagement and point liability challenges due to COVID-19?

What are some key levers to pull at each stage of the customer journey to ensure your marketing initiatives move your business forward in this changing environment?

Looking at promotions and insights as part of an integrated approach to customer strategy is critical, but it also important to understand the difference between the two.