Promotions & Customer Loyalty Solutions

Latest Posts

Five Tips to Boost Digital Loyalty Through Rewards Programs

Authored by: Theresa White |
Published on: Sep 17, 2021

Without in-person interaction with store employees, it is more critical than ever for brands to evolve their digital loyalty strategies to create rewarding and meaningful brand experiences.

Topic: Promotions & Customer Loyalty Solutions

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Why Brands Using Personalization and Recognition Will Win Loyalty in 2021

Authored by: Craig Heiter |
Published on: Aug 24, 2021

Consumers are most comfortable with brands that utilize their purchase history to enhance loyalty experiences, such as receiving personalized offers based on their individual purchases. Consumers expect personalization from brands.

Topic: Promotions & Customer Loyalty Solutions

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Utilizing Merkle’s Loyalty Accelerator to Transform Brand Loyalty Programs

Authored by: Nicole Burguess |
Published on: Aug 02, 2021

Merkle’s Loyalty Accelerator for AEP aims to help deliver the experiences customers are looking for with a standardized data schema focused on real-time awareness and a comprehensive view of the customer.

Topic: All Marketing Technology | Promotions & Customer Loyalty Solutions | Adobe

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What Loyal Consumers Expect: Discounts, Offers, and Free Products

Authored by: Craig Heiter |
Published on: Jun 29, 2021

As consumer behaviors have shifted, expectations for loyalty programs remain the same. Learn about the main motivators for loyalty program participation from our 2021 Loyalty Barometer Report.

Topic: Promotions & Customer Loyalty Solutions

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Four Key Customer Insights For Loyalty and Rewards

Authored by: Craig Heiter |
Published on: May 26, 2021

This year’s Loyalty Barometer Report showed steady trends in consumer thoughts on rewards and benefits. Dive into the four key insights surfaced from the data.

Topic: Promotions & Customer Loyalty Solutions

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Why Moments Are Key in Building Emotional Loyalty

Authored by: Kinley Clifford |
Published on: Apr 20, 2021

What are moments in customer loyalty and how do they spark emotion and help create momentum for organizations?

Topic: Promotions & Customer Loyalty Solutions

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2021 Loyalty Barometer: A Guide to the Evolution of Consumer Loyalty

Authored by: Craig Heiter |
Published on: Mar 31, 2021

Consumer loyalty is evolving faster than ever. To keep up with the changing trends, discover what our latest barometer report reveals about rewards programs and promotions.

Topic: Promotions & Customer Loyalty Solutions

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6 Tips to Optimize Your Promotional Strategy in 2021

Authored by: Jason Kim |
Published on: Feb 22, 2021

Here are six suggestions that can effectively help marketers optimize promotional strategies through the research, planning, and communication stages.

Topic: Retail & Consumer Goods | Promotions & Customer Loyalty Solutions | All Customer Relationship Management

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