Promotions & Customer Loyalty Solutions

Latest Posts

Rewarding Consumers through Re-Emergence

Authored by: Craig Heiter |
Published on: Aug 03, 2020

A staple of any brand’s strategy to successfully engage in this new landscape should be to place a focus on its most valuable advocates: engaged and loyal customers.

Topic: Promotions & Customer Loyalty Solutions

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A Simple Solution to Combat COVID-19 Impacts to Consumer Loyalty Programs

Authored by: Nicole Burguess |
Published on: Jul 23, 2020

How can chance-to-win rewards solve both the decreased consumer engagement and point liability challenges due to COVID-19?

Topic: Promotions & Customer Loyalty Solutions

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Customer Engagement and Loyalty Must-Dos for Re-emergence

Authored by: Gina Fleck |
Published on: Jun 22, 2020

What are some key levers to pull at each stage of the customer journey to ensure your marketing initiatives move your business forward in this changing environment?

Topic: Promotions & Customer Loyalty Solutions

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Loyalty vs. Promotion: What’s the Difference?

Authored by: Chris Wayman |
Published on: Apr 06, 2020

Looking at promotions and insights as part of an integrated approach to customer strategy is critical, but it also important to understand the difference between the two.

Topic: Promotions & Customer Loyalty Solutions | Customer Strategy

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How Loyalty Programs Create Identity to Power Personalization

Authored by: James Riess |
Published on: Jan 13, 2020

Marketers face similar challenges: identifying desirable target audiences and proactively creating authentic and informed interactions that build long-term loyalty

Topic: Promotions & Customer Loyalty Solutions | Identity Resolution

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How to Build Your Database and Enhance Your Data for Personalized Communications

Authored by: Jen Todd Gray |
Published on: Sep 25, 2019

Learn how to understand your customer's preferences and add an engagement layer to your data to help you build a connected identity for your customer and enable you to use people-based outreach strategies.

Topic: Promotions & Customer Loyalty Solutions | Customer Strategy | All Customer Relationship Management

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How to connect with Gen Z throughout the Purchase Cycle

Authored by: Julie Wojtowicz |
Published on: Sep 06, 2019

Gen Z, is quickly growing into an audience that marketers need to keep an eye on. It’s obvious that this generation is a force to be reckoned with, but how can you engage with them in your brand’s purchase cycle?

Topic: Promotions & Customer Loyalty Solutions

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What Consumers Think of Loyalty & Reward Programs, Part 2

Authored by: Gina Fleck |
Published on: Jul 31, 2019

Today’s landscape has shifted to a strong focus on data security and privacy. Learn more about key trends we are seeing in Promotions and Loyalty today.

Topic: Promotions & Customer Loyalty Solutions

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