Promotions & Customer Loyalty Solutions

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Leveraging Agile Marketing for Fortune 1000 Brands

Authored by: Deana Derocha |
Published on: Nov 12, 2021

What is agile marketing and what are the dispelling industry myths surrounding it?

Topic: Promotions & Customer Loyalty Solutions

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Three Ways Brands Can Cultivate Emotional Loyalty

Authored by: Craig Heiter |
Published on: Oct 19, 2021

Consumers want the brand to show that it knows them through personalized content and offers, and they want to connect with a brand on a common cause or shared value.

Topic: Promotions & Customer Loyalty Solutions

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Creating Impactful Post-purchase Experiences

Authored by: Jennifer Karlson |
Published on: Oct 18, 2021

A good customer retention strategy should include a strong emphasis on the post-purchase journey.

Topic: Promotions & Customer Loyalty Solutions

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Five Tips to Boost Digital Loyalty Through Rewards Programs

Authored by: Theresa White |
Published on: Sep 17, 2021

Without in-person interaction with store employees, it is more critical than ever for brands to evolve their digital loyalty strategies to create rewarding and meaningful brand experiences.

Topic: Promotions & Customer Loyalty Solutions

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Why Brands Using Personalization and Recognition Will Win Loyalty in 2021

Authored by: Craig Heiter |
Published on: Aug 24, 2021

Consumers are most comfortable with brands that utilize their purchase history to enhance loyalty experiences, such as receiving personalized offers based on their individual purchases. Consumers expect personalization from brands.

Topic: Promotions & Customer Loyalty Solutions

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Utilizing Merkle’s Loyalty Accelerator to Transform Brand Loyalty Programs

Authored by: Nicole Burguess |
Published on: Aug 02, 2021

Merkle’s Loyalty Accelerator for AEP aims to help deliver the experiences customers are looking for with a standardized data schema focused on real-time awareness and a comprehensive view of the customer.

Topic: All Marketing Technology | Promotions & Customer Loyalty Solutions | Adobe

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What Loyal Consumers Expect: Discounts, Offers, and Free Products

Authored by: Craig Heiter |
Published on: Jun 29, 2021

As consumer behaviors have shifted, expectations for loyalty programs remain the same. Learn about the main motivators for loyalty program participation from our 2021 Loyalty Barometer Report.

Topic: Promotions & Customer Loyalty Solutions

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Four Key Customer Insights For Loyalty and Rewards

Authored by: Craig Heiter |
Published on: May 26, 2021

This year’s Loyalty Barometer Report showed steady trends in consumer thoughts on rewards and benefits. Dive into the four key insights surfaced from the data.

Topic: Promotions & Customer Loyalty Solutions

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