Promotions & Customer Loyalty Solutions

Latest Posts

2021 Loyalty Barometer: A Guide to the Evolution of Consumer Loyalty

Authored by: Craig Heiter |
Published on: Mar 31, 2021

Consumer loyalty is evolving faster than ever. To keep up with the changing trends, discover what our latest barometer report reveals about rewards programs and promotions.

Topic: Promotions & Customer Loyalty Solutions

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6 Tips to Optimize Your Promotional Strategy in 2021

Authored by: Jason Kim |
Published on: Feb 22, 2021

Here are six suggestions that can effectively help marketers optimize promotional strategies through the research, planning, and communication stages.

Topic: Retail & Consumer Goods | Promotions & Customer Loyalty Solutions | All Customer Relationship Management

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How Incentivizing Your Employees Can Help Reach Revenue Goals

Authored by: Gina Bozza |
Published on: Dec 15, 2020

“How can we leverage our employees to help us reach these goals?” This question is so important, and the answer is so simple.

Topic: Promotions & Customer Loyalty Solutions

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Four Ways 2020 Events Impacted Consumer Perspectives of Loyalty Programs

Authored by: Tristen Kendall-Barros |
Published on: Oct 15, 2020

The historic events of 2020 have had a significant impact on society and life as we knew it. But how have consumers' preferences around loyalty programs changed?

Topic: Promotions & Customer Loyalty Solutions

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Reframing Rebates

Authored by: Nicole Burguess |
Published on: Oct 05, 2020

Rebates are often relegated to transactional or short-term tactics, but when viewed and orchestrated as part of a brand’s overall customer experience strategy, they can deliver broader and longer-term benefits.

Topic: Promotions & Customer Loyalty Solutions

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How Merkle’s Human Loyalty® Maturity Assessment Can Help Marketers

Authored by: Michela Baxter |
Published on: Aug 25, 2020

With only 44% of consumers having remained loyal to their favorite brands during the pandemic, it’s more important than ever to assess how your loyalty program is providing a competitive advantage against loyalty leaders and consumer expectations.

Topic: Promotions & Customer Loyalty Solutions

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Do You Need to Alter Your Promotions Because of COVID?

Authored by: Josh Yaker |
Published on: Aug 17, 2020

While looking forward to our post pandemic future, it’s critical that brands are sensitive to how to market in re-emergence, the changed environment, and what type of consumer engagement and brand loyalty will develop.

Topic: Promotions & Customer Loyalty Solutions

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Rewarding Consumers through Re-Emergence

Authored by: Craig Heiter |
Published on: Aug 03, 2020

A staple of any brand’s strategy to successfully engage in this new landscape should be to place a focus on its most valuable advocates: engaged and loyal customers.

Topic: Promotions & Customer Loyalty Solutions

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