Katie Evans, Senior Editor at Internet Retailer, recently featured us in her “Tis the Season for Growing Mobile Commerce, Retailers Report” article. The discussion around the growth that many retailers are posting in several mobile metrics has been very positive. Retailers like our client have reported strong mobile sales for the holiday season thus far.
Meanwhile, statistics from a men’s clothing retailer client of 5th Finger, a mobile marketing company, provide an interesting glimpse in the breakdown between traffic and sales via mobile devices running Apple Inc.’s iOS and mobile devices running Google Inc.’s Android. The retailer, which asked not to be named, reports iOS devices accounted for 74% of total mobile revenue on Black Friday while Android devices accounted for 26%. Regarding mobile traffic, iOS accounted for 67%, Android 32% and other mobile platforms 1%, Merkle says.
The retailer’s mobile site and app traffic increased 160% on Black Friday compared to the same day in 2012. Smartphones accounted for 94.5% of mobile traffic and tablets 5.5%, 5th Finger says.
View the full article on Internet Retailer here.