I'm speaking at the DMA's B-to-B Marketing Conference March 3-5 at the Rosen Center Hotel in Orlando, FL. The DMA has graciously offered us a discount to share. Use code SPKVIP for $100 off the current price. I'll be sharing a panel discussion with Sarab Singh of GlobalSpec and Chris Hulse of Business.com:
Best Practices in B-to-B Search Wednesday March 5th 8:45a- 10:00a This session will provide a detailed look into online search for the B2B community. The panel will discuss what makes B2B search/online advertising unique and provide information on the best ways to reach B2B customers through search. It will provide you with actionable information to drive your search marketing and answer many questions.