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RKG Joins Leading CRM Agency Merkle

We’re excited to announce that RKG is now a part of Merkle, a leading customer relationship management (CRM) firm. We will be a key part of Merkle’s Digital Agency Group, and are now called RKG, a Merkle Company. Together, RKG and Merkle are estimated to have 2014 media billings of over $500 million. By coming together with Merkle, we can bring greater value to our clients through expanded services and expertise.

RKG was founded as a paid search company, and over ten years we’ve increased our service offerings to include SEO, display, PLAs, CSE feed management, and social. Now we can also leverage Merkle’s deep expertise and resources in digital strategy, creative, user experience, web/mobile development, media, search, social, email and more. As the search agency with the most Internet Retailer (IR) Top 500 clients for the second year in a row, we’re excited to join forces with Merkle|IMPAQT, another leading search agency. Together we’ll be the largest independent search agency in the country, with deep expertise in a number of verticals.

Over the past several years, we’ve been committed to scaling our business while also elevating the level of service we provide. As Merkle’s second digital agency acquisition this year, we’re eager to join a company that is also committed to strong growth. Last year, Merkle’s digital agency business saw revenue growth of over 40%, and RKG and Merkle|IMPAQT were named in Advertising Age’s 2014 Agency Report as the two fastest-growing independent search agencies in the country.

Lastly, we’re proud that Merkle was drawn to RKG because of our well-recognized thought-leadership and talent in the industry, as well as our service-oriented approach. Merkle shares our belief in using data-informed strategies to drive results for our clients. Our approach to creating Digital Visibility for our clients aligns well with Merkle’s dedication to helping world-class brands attain the Platform Marketer™ competencies they need to capitalize on the massive opportunity of addressability at scale. Click here for more info, and be sure to stay tuned during this exciting time!

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