We're speaking at the 25th Annual ACCM Conference in Orlando. The show runs May 19-22 at the Gaylord Palms Resort. The folks at the DMA have generously sent along a speaker discount — the attached form can help you save up to 25% off registration.
Getting The Most Out of Your PPC Program Ryan Gibson May 19, 2008 9:45a-10:45a We'll review best practices for developing keyword lists, building effective adgroups, and writing compelling copy. We’ll present explicit formulas for rational economic bidding and provide spreadsheet models to determine optimal PPC ad budgets. We’ll also touch on key advanced topics, including advertising on brand names; match-type optimization; mining the long tail; and off-site conversion tracking.
Growth Through Smart Bidding: Wine Enthusiast & RKG Share Strategies George Michie & Glenn Edelman May 21, 2008 10:45a- 12:00p Grow your PPC program through smarter bidding! In this session, you’ll hear the secrets behind portfolio bid management systems and why the industry standard position-based systems guarantee inefficiency. Hear how Wine Enthusiast increased non-brand sales significantly and improved efficiency through smart long-tail management and flexible tools. You will learn: 10 advanced tricks and tips to improve your bottom line The single most important fact about search marketing
Beyond the talks, we're also offering 1:1s at the "medical center" and hosting a lunch table.
Lunch with the Experts May 21, 2008 Noon Ryan Gibson hosts a table discussing hot topics in paid search marketing.
“Ask the Doctor” Multichannel Merchant Medical Centers Time TBA Larry Becker, (who also returns as as a judge in this year's MCM website awards) will provide one-on-one consulting on usability and website effectiveness. Ryan Gibson will provide one-on-one consulting on paid search marketing.
If you'd like to meet up in Orlando, give us a call. We hope to see you at the show!