Search Engine Marketing

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Winning the SEM Holiday Season – Beyond the Basics

Authored by: Adrian Troy, Gaia Read, Egle Mazonaite |
Published on: Nov 18, 2020

While this year's holiday shopping predictions seem positive, there are some headwinds that many retailers need to consider.

Topic: Retail & Consumer Goods | Search Engine Marketing | All Performance Media

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Merkle Q3 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Oct 27, 2020

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.

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Google Announces Tailored Insights, Performance Max Campaigns at Advertising Week

Authored by: Melissa Reilly |
Published on: Oct 13, 2020

As part of Advertising Week, Google announced several search product updates rolling out over the next several months. Learn more about Tailored Insights and Performance Max campaigns.

Topic: Search Engine Marketing | All Performance Media | Media Strategy & Planning

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What to Expect While Using Google’s Dynamic Image Extensions

Authored by: Jenna Costello |
Published on: Sep 03, 2020

In recent months, Google has rolled out an intriguing feature to its search line up, Dynamic Image Extensions. Is this appropriate for your business?

Topic: Search Engine Marketing | All Performance Media

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Google Announces Major Changes Coming to Showcase Ads

Authored by: Melissa Reilly |
Published on: Aug 10, 2020

Ahead of the 2020 holiday shopping season, Google is rolling out notable format changes to Showcase Shopping ads that have the potential to significantly impact performance.

Topic: Search Engine Marketing | All Performance Media

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Will Google’s Latest Shopping Actions Changes Help It Better Compete with Amazon?

Authored by: Melissa Reilly |
Published on: Jul 29, 2020

What does Google's transition from its current paid Shopping Actions program to Buy on Google mean for advertisers?

Topic: Search Engine Marketing | All Performance Media

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Merkle Q2 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jul 28, 2020

The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.

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Amazon Re-Emerges in Bing Search Ad Auctions

Authored by: Melissa Reilly |
Published on: Jun 09, 2020

Amazon started showing back up in Bing shopping and text auction insight reports, with a significant jump happening on June 5th and continuing into the weekend.

Topic: Search Engine Marketing

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