Search Engine Marketing

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How to Leverage Search Keyword Learnings Across Programmatic Display Campaigns

Authored by: Cheyene Twining |
Published on: Dec 06, 2021

Cross-channel integration is frequently forgotten when building channel-level tactical media strategies. However, leveraging successful targeting learnings from sister media channels can add immense value and allows for more efficient reach against target consumers. Here's how you can get started.

Topic: Programmatic Media & Display | Search Engine Marketing | All Performance Media

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Three Key Trends from the 2021 Cyber Five

Authored by: Melissa Reilly, Thea Nicholson |
Published on: Dec 02, 2021

Retailers faced new challenges this year over the Cyber Five, stemming from the continuing pandemic and its impacts on consumer behavior, logistics, and more. As advertisers adapted, three key themes emerged that shaped performance across digital during this critical period, and will likely endure throughout the rest of the holiday season.

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Key Media Insights from Merkle’s 2021 Q3 Digital Marketing Report

Authored by: Melissa Reilly |
Published on: Oct 22, 2021

How did the pandemic continue to influence media performance in Q3? Read these highlights from Merkle's Digital Marketing Report to find out.

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Considerations for Successful Bidding on Microsoft Advertising

Authored by: Brian Henriquez, Allison Duvall |
Published on: Oct 20, 2021

As engine bidding capabilities have evolved, it's become critical for advertisers to have a distinct strategy for Microsoft Ads. What should brands consider when leveraging Microsoft's bidding capabilities?

Topic: Search Engine Marketing | All Performance Media

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Winning with Apps in Paid Search

Authored by: Morgan Vensel |
Published on: Sep 28, 2021

Google’s app campaigns allow advertisers to connect with potential users through engaging creative to drive app installs and measure success based on the incremental value these users drive for the business. With the increased opportunity in apps, a strong strategy is more important than ever. Here are several tips and best practices for app campaigns to ensure success.

Topic: Search Engine Marketing | All Performance Media

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The Retail Holiday Season: Considerations for Paid Search

Authored by: Egle Mazonaite |
Published on: Sep 20, 2021

A large opportunity exists for online retailers this Q4. Retail sales are expected to grow by double digits YoY, with the majority of the increase being driven by ecommerce growth. How can paid search marketers capitalize this holiday season?

Topic: Retail & Consumer Goods | Search Engine Marketing | All Performance Media

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Google to Stop Allowing Creation of, Edits to Expanded Text Ads in Mid-2022

Authored by: Melissa Reilly |
Published on: Aug 31, 2021

Google announced today that, starting June 30, 2022, responsive search ads (RSAs) will be the only Search ad type that can be created or edited in standard text ad campaigns. What should advertisers do to be ready for an RSA-focused future?

Topic: Search Engine Marketing | All Performance Media

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Should You Reassess Your Match Type Strategy? Revisiting Google’s Recent Changes

Authored by: Egle Mazonaite |
Published on: Aug 25, 2021

Early in 2021 Google announced changes to match types that took full effect this July, which included a lesser-discussed expansion of broad match's signals. What has Merkle seen from this change and how can advertisers take advantage?

Topic: Search Engine Marketing | All Performance Media

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