Search Engine Marketing

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Google Announces Major Changes Coming to Showcase Ads

Authored by: Melissa Reilly |
Published on: Aug 10, 2020

Ahead of the 2020 holiday shopping season, Google is rolling out notable format changes to Showcase Shopping ads that have the potential to significantly impact performance.

Topic: Search Engine Marketing | All Performance Media

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Will Google’s Latest Shopping Actions Changes Help It Better Compete with Amazon?

Authored by: Melissa Reilly |
Published on: Jul 29, 2020

What does Google's transition from its current paid Shopping Actions program to Buy on Google mean for advertisers?

Topic: Search Engine Marketing | All Performance Media

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Merkle Q2 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jul 28, 2020

The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.

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Amazon Re-Emerges in Bing Search Ad Auctions

Authored by: Melissa Reilly |
Published on: Jun 09, 2020

Amazon started showing back up in Bing shopping and text auction insight reports, with a significant jump happening on June 5th and continuing into the weekend.

Topic: Search Engine Marketing

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B2B Paid Search Performance in the Era of COVID-19

Authored by: Lucia Rodas-Estrada |
Published on: Jun 08, 2020

If you work in the B2B industry, you probably noticed changes in the performance of your paid search accounts throughout the COVID-19 pandemic.

Topic: Search Engine Marketing | All Performance Media

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Building a Foundation for Success with Upper-Funnel Search Formats

Authored by: Carolyn Dixon |
Published on: May 26, 2020

Upper funnel Google ad formats like Discovery, Gmail, Local Campaign Ads, and Showcase ads can be quick and cost-effective ways for search advertisers to increase brand awareness.

Topic: Search Engine Marketing | All Performance Media

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Google’s Rising Retail Categories Report Gives Advertisers Consumer Behavior Trend Data

Authored by: Melissa Reilly |
Published on: May 15, 2020

Google's new Rising Retail Categories tool can help advertisers see period-over-period snapshots of consumer behavior searching patterns. Learn more about the tool.

Topic: Search Engine Marketing | All Performance Media

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Google Merchant Center Releases Price Competitiveness Insights

Authored by: Melissa Reilly |
Published on: May 01, 2020

Google recently released the Price Competitiveness Insights beta in the Merchant Center, giving advertisers new information to understand how their pricing stacks up against the competition.

Topic: Search Engine Marketing | All Performance Media

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