Search Engine Marketing

Latest Posts

GML: My Three Key Takeaways from the Google Updates

Authored by: Egle Mazonaite |
Published on: Jun 02, 2022

Google Marketing Live covered topics like privacy, video, and more. Learn about our key takeaways around measurement, automation, and testing.

Adapt Your Search Campaigns for Inflation and Consumer Sentiment Shifts

Authored by: Melissa Reilly |
Published on: Apr 29, 2022

With rising interest rates, increased oil prices, and sky-high inflation, consumers are concerned about the future. In SEM, this is translating to year over year revenue softness for many brands. Here are three approaches your brand can take now to optimize within the current market situation.

Topic: Search Engine Marketing | All Performance Media

Five SEM Mistakes That May Be Limiting Your B2B Lead Gen Campaigns

Authored by: Lucia Rodas-Estrada |
Published on: Mar 14, 2022

Paid search for B2B brands can be expensive and challenging, but highly profitable if done right. Learn about five common SEM mistakes that may be limiting your lead volume and performance.

Topic: B2B | Search Engine Marketing | All Performance Media

Why Didn’t CPC and CPM Growth in Digital Marketing Keep Pace in Q4?

Authored by: Melissa Reilly |
Published on: Mar 02, 2022

After extreme CPC and CPM increases earlier in the year, advertisers braced for the same in Q4. But that's not what happened. What was different?

Our Digital Marketing Takeaways from A Year of Podcasting

Authored by: Andreah McCartney, Gaia Read |
Published on: Jan 03, 2022

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.

2021 in Review: Google’s Deliberate Path to Full Automation

Authored by: Egle Mazonaite |
Published on: Dec 09, 2021

This year, Google made a slew of announcements about changes in their products and platforms. Individually, they were not surprising or revolutionary to day-to-day campaign management, but all together they solidify a future where leveraging automation is no longer an edge, it’s a must-have to not fall behind.

Topic: Search Engine Marketing | All Performance Media

How to Leverage Search Keyword Learnings Across Programmatic Display Campaigns

Authored by: Cheyene Twining |
Published on: Dec 06, 2021

Cross-channel integration is frequently forgotten when building channel-level tactical media strategies. However, leveraging successful targeting learnings from sister media channels can add immense value and allows for more efficient reach against target consumers. Here's how you can get started.

Topic: Programmatic Media & Display | Search Engine Marketing | All Performance Media

Three Key Trends from the 2021 Cyber Five

Authored by: Melissa Reilly, Thea Nicholson |
Published on: Dec 02, 2021

Retailers faced new challenges this year over the Cyber Five, stemming from the continuing pandemic and its impacts on consumer behavior, logistics, and more. As advertisers adapted, three key themes emerged that shaped performance across digital during this critical period, and will likely endure throughout the rest of the holiday season.