Search Engine Marketing

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Amazon Re-Emerges in Bing Search Ad Auctions

Authored by: Melissa Reilly |
Published on: Jun 09, 2020

Amazon started showing back up in Bing shopping and text auction insight reports, with a significant jump happening on June 5th and continuing into the weekend.

Topic: Search Engine Marketing

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B2B Paid Search Performance in the Era of COVID-19

Authored by: Lucia Rodas-Estrada |
Published on: Jun 08, 2020

If you work in the B2B industry, you probably noticed changes in the performance of your paid search accounts throughout the COVID-19 pandemic.

Topic: Search Engine Marketing | All Performance Media

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Building a Foundation for Success with Upper-Funnel Search Formats

Authored by: Carolyn Dixon |
Published on: May 26, 2020

Upper funnel Google ad formats like Discovery, Gmail, Local Campaign Ads, and Showcase ads can be quick and cost-effective ways for search advertisers to increase brand awareness.

Topic: Search Engine Marketing | All Performance Media

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Google’s Rising Retail Categories Report Gives Advertisers Consumer Behavior Trend Data

Authored by: Melissa Reilly |
Published on: May 15, 2020

Google's new Rising Retail Categories tool can help advertisers see period-over-period snapshots of consumer behavior searching patterns. Learn more about the tool.

Topic: Search Engine Marketing | All Performance Media

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Google Merchant Center Releases Price Competitiveness Insights

Authored by: Melissa Reilly |
Published on: May 01, 2020

Google recently released the Price Competitiveness Insights beta in the Merchant Center, giving advertisers new information to understand how their pricing stacks up against the competition.

Topic: Search Engine Marketing | All Performance Media

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Merkle Q1 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Apr 28, 2020

The Q1 2020 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.

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Google Rolls Out Free Listings on the Shopping Tab. Will Advertisers Notice? Gauging the Impact and Other Knee-jerk Reactions

Authored by: Melissa Reilly |
Published on: Apr 22, 2020

Yesterday, Google announced that the majority of its listings on the Google Shopping tab, which are currently paid, will be free starting in late April. Here's what advertisers can do to adapt.

Topic: Search Engine Marketing | All Performance Media

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Why Non-Retailers Must Consider Advertising Through Amazon

Authored by: Melissa Reilly |
Published on: Apr 13, 2020

Amazon offers a robust set of advertising opportunities for brands in financial services, travel, and other verticals that don’t include the physical exchange of products.

Topic: Shopping & Feeds | Search Engine Marketing | Amazon and eRetail

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