Search Engine Marketing

Latest Posts

Google’s Responsive Search Ads Update Points to More Automation

Authored by: Melissa Reilly |
Published on: Feb 23, 2021

Last week, Google announced that Responsive Search Ads (RSAs) are now the default ad type within Google Ads for Search campaigns. While this update does not require any immediate action, it still sets an important tone for advertisers to pay attention to: a continued shift toward automation and machine learning.

Topic: Search Engine Marketing | All Performance Media

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Brands Turn to Digital in Super Bowl LV

Authored by: Katie Cottam, Katelyn Anderson, Nicole Carothers |
Published on: Feb 08, 2021

Many longstanding Super Bowl advertisers opted out of National TV Buys this year, but digital remained an important investment.

Topic: Social Media Marketing | Search Engine Marketing | Search Engine Optimization | All Performance Media | Media Strategy & Planning

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Google to Retire Broad Match Modifier Match Type

Authored by: Melissa Reilly |
Published on: Feb 04, 2021

Today, Google announced that its Broad Match Modifier (BMM) match type will be retired in favor of an expanded phrase match. BMM keywords will start being treated as the new, expanded phrase match in mid-February, with support for new BMM keyword creation ending in July. What should marketers do to adapt?

Topic: Search Engine Marketing | All Performance Media

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How Did the Digital Marketing Industry Fare in Q4 2020?

Authored by: Melissa Reilly |
Published on: Jan 26, 2021

Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.

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We Closed 2020. Is Your Digital Strategy Ready For 2021?

Authored by: Egle Mazonaite |
Published on: Jan 11, 2021

Needless to say, 2020 was a year like no other. Some advertisers were feeling the effects of reduced brick-and-mortar activity, while others rode the wave of increased eCommerce adoption.

Topic: Search Engine Marketing | All Performance Media | Media Strategy & Planning

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Merkle Wins MediaPost’s Search Agency of the Year Award

Authored by: Melissa Reilly |
Published on: Jan 06, 2021

For the third time in four years, MediaPost crowned Merkle the Search Agency of the Year!

Topic: Search Engine Marketing | All Performance Media

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Google Unpaid Shopping Listings: Where Are They Now?

Authored by: Melissa Reilly |
Published on: Dec 21, 2020

Now that free listings on Google's shopping tab have been live for 7+ months, we pulled some data to check in on what Merkle clients are seeing and share potential considerations heading into 2021.

Topic: Search Engine Marketing | All Performance Media

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