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Blog - Search Engine Marketing

Latest Posts

Our Digital Marketing Takeaways from A Year of Podcasting

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.

How to Leverage Search Keyword Learnings Across Programmatic Display Campaigns

Cross-channel integration is frequently forgotten when building channel-level tactical media strategies. However, leveraging successful targeting learnings from sister media channels can add immense value and allows for more efficient reach against target consumers. Here's how you can get started.

Three Key Trends from the 2021 Cyber Five

Retailers faced new challenges this year over the Cyber Five, stemming from the continuing pandemic and its impacts on consumer behavior, logistics, and more. As advertisers adapted, three key themes emerged that shaped performance across digital during this critical period, and will likely endure throughout the rest of the holiday season.

Winning with Apps in Paid Search

Google’s app campaigns allow advertisers to connect with potential users through engaging creative to drive app installs and measure success based on the incremental value these users drive for the business. With the increased opportunity in apps, a strong strategy is more important than ever. Here are several tips and best practices for app campaigns to ensure success.

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