Search Engine Marketing

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Considerations for Successful Bidding on Microsoft Advertising

Authored by: Brian Henriquez, Allison Duvall |
Published on: Oct 20, 2021

As engine bidding capabilities have evolved, it's become critical for advertisers to have a distinct strategy for Microsoft Ads. What should brands consider when leveraging Microsoft's bidding capabilities?

Topic: Search Engine Marketing | All Performance Media

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Winning with Apps in Paid Search

Authored by: Morgan Vensel |
Published on: Sep 28, 2021

Google’s app campaigns allow advertisers to connect with potential users through engaging creative to drive app installs and measure success based on the incremental value these users drive for the business. With the increased opportunity in apps, a strong strategy is more important than ever. Here are several tips and best practices for app campaigns to ensure success.

Topic: Search Engine Marketing | All Performance Media

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The Retail Holiday Season: Considerations for Paid Search

Authored by: Egle Mazonaite |
Published on: Sep 20, 2021

A large opportunity exists for online retailers this Q4. Retail sales are expected to grow by double digits YoY, with the majority of the increase being driven by ecommerce growth. How can paid search marketers capitalize this holiday season?

Topic: Retail & Consumer Goods | Search Engine Marketing | All Performance Media

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Google to Stop Allowing Creation of, Edits to Expanded Text Ads in Mid-2022

Authored by: Melissa Reilly |
Published on: Aug 31, 2021

Google announced today that, starting June 30, 2022, responsive search ads (RSAs) will be the only Search ad type that can be created or edited in standard text ad campaigns. What should advertisers do to be ready for an RSA-focused future?

Topic: Search Engine Marketing | All Performance Media

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Should You Reassess Your Match Type Strategy? Revisiting Google’s Recent Changes

Authored by: Egle Mazonaite |
Published on: Aug 25, 2021

Early in 2021 Google announced changes to match types that took full effect this July, which included a lesser-discussed expansion of broad match's signals. What has Merkle seen from this change and how can advertisers take advantage?

Topic: Search Engine Marketing | All Performance Media

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Key Media Insights from Merkle’s 2021 Q2 Digital Marketing Report

Authored by: Marion Gendron |
Published on: Jul 29, 2021

In Q2 2021, consumers shifted their digital purchasing behavior as pandemic limitations relaxed in the US. Let's dive into the key insights from this past quarter.

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Hello Vaccines! Managing Paid Search during the Next Phase of COVID Recovery

Authored by: Gaia Read, Keaton Powell, Chris Clevenger |
Published on: May 17, 2021

There are some paid search practices that warrant revisiting, or exploring for the first time, as consumers become comfortable with going back into stores and public spaces.

Topic: Search Engine Marketing | All Performance Media

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The Key Trends in Digital Marketing in Q1 2021

Authored by: Melissa Reilly |
Published on: Apr 27, 2021

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.

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