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Blog - Search Engine Marketing

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The Key Trends in Digital Marketing in Q1 2021

Authored by: Melissa Reilly |
Published on: Apr 27, 2021
After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.
Topic: Programmatic Media & Display | Search Engine Marketing | Search Engine Optimization | All Performance Media | Media Strategy & Planning | Amazon and eRetail
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Google’s Responsive Search Ads Update Points to More Automation

Authored by: Melissa Reilly |
Published on: Feb 23, 2021
Last week, Google announced that Responsive Search Ads (RSAs) are now the default ad type within Google Ads for Search campaigns. While this update does not require any immediate action, it still sets an important tone for advertisers to pay attention to: a continued shift toward automation and machine learning.
Topic: Search Engine Marketing | All Performance Media
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