Search Engine Marketing

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We Closed 2020. Is Your Digital Strategy Ready For 2021?

Authored by: Egle Mazonaite |
Published on: Jan 11, 2021

Needless to say, 2020 was a year like no other. Some advertisers were feeling the effects of reduced brick-and-mortar activity, while others rode the wave of increased eCommerce adoption.

Topic: Search Engine Marketing | All Performance Media | Media Strategy & Planning

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Merkle Wins MediaPost’s Search Agency of the Year Award

Authored by: Melissa Reilly |
Published on: Jan 06, 2021

For the third time in four years, MediaPost crowned Merkle the Search Agency of the Year!

Topic: Search Engine Marketing | All Performance Media

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Google Unpaid Shopping Listings: Where Are They Now?

Authored by: Melissa Reilly |
Published on: Dec 21, 2020

Now that free listings on Google's shopping tab have been live for 7+ months, we pulled some data to check in on what Merkle clients are seeing and share potential considerations heading into 2021.

Topic: Search Engine Marketing | All Performance Media

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Considering 2021 Channel Trends Into the New Year

Authored by: Kimberly Dutcher |
Published on: Dec 18, 2020

How will 2021's economic recovery impact new channels trends in the new year?

Topic: Search Engine Marketing | All Performance Media | Media Strategy & Planning

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Five Takeaways from Cyber Weekend

Authored by: Melissa Reilly |
Published on: Dec 08, 2020

Now that the dust has settled, we dive into five notable trends that our retail clients and teams observed from a search perspective during the critical Cyber Five period.

Topic: Search Engine Marketing | All Performance Media

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Winning the SEM Holiday Season – Beyond the Basics

Authored by: Adrian Troy, Gaia Read, Egle Mazonaite |
Published on: Nov 18, 2020

While this year's holiday shopping predictions seem positive, there are some headwinds that many retailers need to consider.

Topic: Retail & Consumer Goods | Search Engine Marketing | All Performance Media

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Merkle Q3 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Oct 27, 2020

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.

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Google Announces Tailored Insights, Performance Max Campaigns at Advertising Week

Authored by: Melissa Reilly |
Published on: Oct 13, 2020

As part of Advertising Week, Google announced several search product updates rolling out over the next several months. Learn more about Tailored Insights and Performance Max campaigns.

Topic: Search Engine Marketing | All Performance Media | Media Strategy & Planning

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