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Blog - Search Engine Marketing

Latest Posts

Merkle|RKG Digital Marketing Report: Q3 2015 Released

We are excited to announce the release of Merkle RKG’s Q3 Digital Marketing Report for download today. As always, the report offers in depth analysis of trends impacting paid search, SEO, comparison shopping engines, display advertising, and other areas spanning the digital marketing spectrum.

The China Opportunity: Merkle Becomes Baidu's First US-Headquartered Reseller

As a marketer, China must be on your radar. Not only as a producer of goods but as a massive consumer of goods and services. Within the digital realm, much of this commerce flows through Baidu, which is why we’re so excited at Merkle to offer new services to help brands get up and running on what is China’s largest search engine (and so much more).

Google Announces Customer Match Program to Bring Email Address-Powered Ad Targeting to Search, YouTube and Gmail

Google has announced Customer Match, a program that allows advertisers to segment and target Google search, Gmail and YouTube ads to users via first-party lists of email addresses that the advertiser has collected and that Google can match to its users.

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