We are excited to announce the release of Merkle RKG’s Q3 Digital Marketing Report for download today. As always, the report offers in depth analysis of trends impacting paid search, SEO, comparison shopping engines, display advertising, and other areas spanning the digital marketing spectrum.
As a marketer, China must be on your radar. Not only as a producer of goods but as a massive consumer of goods and services. Within the digital realm, much of this commerce flows through Baidu, which is why we’re so excited at Merkle to offer new services to help brands get up and running on what is China’s largest search engine (and so much more).
Many companies are now recognizing the opportunities surrounding the Hispanic audience, and the importance of expanding marketing tactics to reach these users.
Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads.
Google has announced Customer Match, a program that allows advertisers to segment and target Google search, Gmail and YouTube ads to users via first-party lists of email addresses that the advertiser has collected and that Google can match to its users.
Jet’s Google Shopping impression share in several verticals has steadily increased since their late summer launch. What does this mean for advertisers?
In diving into the impact of paid search and your strategy surrounding it, there are two important themes to consider: being present in the different moments your consumers are using their devices, and properly measuring the value driven by ads.