Andrew Galuppo | Published on: Feb 04, 2019
Which big game advertiser took home the trophy in Merkle's 2019 Digital Bowl Report? Find out how this year's winner leveraged paid search, organic search, social media, and digital media to support their tv spot.
Andy Taylor | Published on: Dec 05, 2018
Google recently updated its restrictions for Customer Match targeting, reducing the numbers of advertisers that can use Customer Match in the process. Here we outline why Google likely made this update and how it stands to impact advertisers moving forward.