Performance data is starting to populate for new keywordless local search campaigns. How are things looking so far?
After a year and a half of competing in Google Shopping auctions, Amazon suddenly stopped bidding on Google’s Product Listing Ad (PLA) format last week.
We are excited to announce that the Q1 2018 Merkle Digital Marketing Report is now available for download.
In this video we’re going to talk about 2018 Digital Bowl advertisers, and who won the real game. The reason we started doing this is it’s no secret that there’s a huge investment made on behalf of advertisers around the Super Bowl – from their media buy to their creative development – but if you don’t support that with your digital channels, you can leave opportunity on the table.
Download the 2018 Merkle Digital Bowl for in-depth insights on how well Super Bowl television advertisers made the most of their investments with digital optimization.
Advertisers saw an increase in the share of exact match traffic coming from close variants in the back half of 2017. Read on to learn more about what this means for brands.
Today, we are pleased to announce the release of the Q4 2017 Merkle Digital Marketing Report for download.