Search Engine Optimization

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The Key Trends in Digital Marketing in Q1 2021

Authored by: Melissa Reilly |
Published on: Apr 27, 2021

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.

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Brands Turn to Digital in Super Bowl LV

Authored by: Katie Cottam, Katelyn Anderson, Nicole Carothers |
Published on: Feb 08, 2021

Many longstanding Super Bowl advertisers opted out of National TV Buys this year, but digital remained an important investment.

Topic: Social Media Marketing | Search Engine Marketing | Search Engine Optimization | All Performance Media | Media Strategy & Planning

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How Did the Digital Marketing Industry Fare in Q4 2020?

Authored by: Melissa Reilly |
Published on: Jan 26, 2021

Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.

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Merkle Q3 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Oct 27, 2020

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.

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How Embedded YouTube Videos Can Improve Organic Traffic

Authored by: Brian Freiesleben |
Published on: Aug 18, 2020

Video content can often be an overlooked SEO opportunity for many websites. While quality video content can be expensive to produce, it is seemingly an untapped area for those hoping to improve their presence in the SERP.

Topic: Search Engine Optimization | All Performance Media

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Merkle Q2 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jul 28, 2020

The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.

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SEO-SEM Collaboration

Authored by: Gaia Read |
Published on: Jun 09, 2020

Since 2000, search engine optimization (SEO) and search engine marketing (SEM) have played in the same space.

Topic: Search Engine Optimization | All Performance Media

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Merkle Q1 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Apr 28, 2020

The Q1 2020 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.