Brands Turn to Digital in Super Bowl LV
Many longstanding Super Bowl advertisers opted out of National TV Buys this year, but digital remained an important investment.
Latest Posts
How Did the Digital Marketing Industry Fare in Q4 2020?
Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.
Merkle Q3 2020 Digital Marketing Report Released
The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.
How Embedded YouTube Videos Can Improve Organic Traffic
Video content can often be an overlooked SEO opportunity for many websites. While quality video content can be expensive to produce, it is seemingly an untapped area for those hoping to improve their presence in the SERP.
Merkle Q2 2020 Digital Marketing Report Released
The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.
SEO-SEM Collaboration
Since 2000, search engine optimization (SEO) and search engine marketing (SEM) have played in the same space.
Merkle Q1 2020 Digital Marketing Report Released
The Q1 2020 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.
Advertisers See Increased Demand and Revenue as Americans Start to Receive Stimulus Checks
Merkle’s paid search data suggests that many consumers used part of that stimulus money on more discretionary purchases. Here are a few key actions advertisers should take in order to effectively manage through this change in demand.
