Search Engine Optimization

Latest Posts

Our Digital Marketing Takeaways from A Year of Podcasting

Authored by: Andreah McCartney, Gaia Read |
Published on: Jan 03, 2022

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.

Key Media Insights from Merkle’s 2021 Q3 Digital Marketing Report

Authored by: Melissa Reilly |
Published on: Oct 22, 2021

How did the pandemic continue to influence media performance in Q3? Read these highlights from Merkle's Digital Marketing Report to find out.

Key Media Insights from Merkle’s 2021 Q2 Digital Marketing Report

Authored by: Marion Gendron |
Published on: Jul 29, 2021

In Q2 2021, consumers shifted their digital purchasing behavior as pandemic limitations relaxed in the US. Let's dive into the key insights from this past quarter.

The Key Trends in Digital Marketing in Q1 2021

Authored by: Melissa Reilly |
Published on: Apr 27, 2021

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.

Brands Turn to Digital in Super Bowl LV

Authored by: Katie Cottam, Katelyn Anderson, Nicole Carothers |
Published on: Feb 08, 2021

Many longstanding Super Bowl advertisers opted out of National TV Buys this year, but digital remained an important investment.

Topic: Social Media Marketing | Search Engine Marketing | Search Engine Optimization | All Performance Media | Media Strategy & Planning

How Did the Digital Marketing Industry Fare in Q4 2020?

Authored by: Melissa Reilly |
Published on: Jan 26, 2021

Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.

Merkle Q3 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Oct 27, 2020

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.

How Embedded YouTube Videos Can Improve Organic Traffic

Authored by: Brian Freiesleben |
Published on: Aug 18, 2020

Video content can often be an overlooked SEO opportunity for many websites. While quality video content can be expensive to produce, it is seemingly an untapped area for those hoping to improve their presence in the SERP.

Topic: Search Engine Optimization | All Performance Media