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Blog - Search Engine Optimization

Latest Posts

Merkle Q3 2016 Digital Marketing Report Released

We are excited to announce the release of the Merkle Q3 2016 Digital Marketing Report for download. Highlighting trends and the changes impacting the digital marketing space across SEO, paid search, display advertising, paid social and comparison shopping.

Facing the Firehose: An Intern's Summer in SEO

For ten weeks, I worked as a Merkle Search Engine Optimization (SEO) intern in my hometown of Bend, Oregon. I sought practical training in SEO, because exposure to this field is hard to come by in college. In just a few months, I went from a rudimentary understanding of how search engines work, to having completed an SEO audit for a local business.

IOC Advertisers Underwhelm with Digital Efforts in Early Goings of Olympics

While there were a few bright spots of brands putting real effort into their digital communication during the Opening Ceremonies, many seemed to have ignored some key digital channels. Here are some thoughts from our display advertising, SEO, social media, and paid search experts.

Merkle Q2 2016 Digital Marketing Report Released

We are excited to announce the release of the Merkle Q2 2016 Digital Marketing Report for download. Highlighting trends and changes impacting the digital marketing space, the report provides data and commentary across SEO, paid search, display advertising, paid social and more.

Organic Search Traffic Down in May? The Google App May Be to Blame

While reviewing natural search performance for several clients in May, an interesting and concerning trend became apparent – organic search traffic is trending downward. This shift coincided with the release of an update to the Google app for Android devices, which may be increasing the amount of "dark search" traffic.

Merkle Digital Marketing Report: Q1 2016 Released

We are exicted to announce the release of the Merkle Q1 2016 Digital Marketing Report for download. This comprehensive report covers the trends and changes shaping the digital marketing landscape across paid search, display advertising, SEO, social media, and more.

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