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Simple. Words. Sell.

“I didn't have time to write a short letter, so I wrote a long one instead.” Mark Twain Seth Godin, riffing off some plots Steven Johnson made from Amazon data, reminds us that simple writing is the most powerful. Interesting that among the comparison set -- Gladwell, Pinker, Godin, Hitchens, Foucault and Jameson -- it is the marketing guy (that is, Godin) who dominates the lower left quadrant. Present strong messages with simple words in simple sentences. complexity of writing
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