Platform Web SDK Benefits
- Adobe Experience Platform Web SDK Source
- Adobe Experience Platform Web SDK Documentation
- Adobe Experience Platform Web SDK Launch Extension Source
Specific benefits for new (and existing) Adobe customers also include the ability to set your own Experience Cloud ID (ECID) or first-party device ID via Web SDK. Even if ECID is set to expire after two weeks, the first-party device ID that was assigned will persist. Furthermore, since it requires only a single call to the site, Adobe Analytics and Target data is tighter than ever, and of course all the latest and greatest future feature releases will be enabled through the new Web SDK.
Supported Use Cases
We recently implemented the new Adobe Web SDK for a major retailer client to activate a multi-channel abandon cart experience as part of an Adobe Experience Platform implementation. Without the Adobe Web SDK, this configuration would require the synchronization of data across multiple schemas and systems to operate effectively. But with the new Web SDK design, it allowed for a single call to ingest a marketing event into Adobe Experience platform.
Another essential use case can be found within Adobe Analytics. Brands will now be able to send customer name, age, and other personally identifiable information (PII) connection strings that you wouldn’t otherwise send over site tags into Adobe Analytics and Customer Journey Analytics for seamless reporting via the Adobe Web SDK.
Considerations for Implementation
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