In this video we’re going to talk about 2018 Digital Bowl advertisers, and who won the real game. The reason we started doing this is it’s no secret that there’s a huge investment made on behalf of advertisers around the Super Bowl – from their media buy to their creative development – but if you don’t support that with your digital channels, you can leave opportunity on the table.
Download the 2018 Merkle Digital Bowl for in-depth insights on how well Super Bowl television advertisers made the most of their investments with digital optimization.
Today, we are pleased to announce the release of the Q4 2017 Merkle Digital Marketing Report for download.
We are happy to announce today's release of the Q2 2017 Merkle DIgital Marketing Report featuring over 50 in-depth charts and analyses on paid search, SEO, display advertising, paid social, and more.
Facebook continues to see explosive growth in its advertising business, as the Merkle Digital Marketing Report showed 71% Y/Y Facebook ad spend increase and eMarketer projected that the platform will account for nearly 40 percent of U.S. display ad revenue in 2017.
Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.
Social media success for Super Bowl advertisers boils down to how well brands take advantage of three fundamental aspects of social media: engagement, conversation, and content.
Super Bowl advertisers need to be deploying a strong mix of digital media marketing, including display, video, and paid social efforts, to supplement television ad investments. Here are five key digital media areas that brands should focus on.