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Blog - Social Media Marketing

Latest Posts

Merkle's 3rd Annual Digital Bowl Report Released

We are excited to announce the release of the 3rd edition of the Merkle Digital Bowl Report for download. This report pits Super Bowl television advertisers against each other in judging which brands made the most of their investment through digital amplification in paid search, email, SEO, display advertising, and social media.

Merkle Digital Marketing Report: Q4 2015 Released

Today, we are pleased to announce the release of the Merkle Q4 2015 Digital Marketing Report. This report highlights trends and changes in the digital marketing space, providing data and commentary across paid search, SEO, display advertising, social media and more.

How to Detect Social Bots That Drain Your Marketing Budget

Cyber Monday turned out to be the biggest online shopping day ever in the US, with over $3 billion in digital sales. To drive sales, marketing professionals engaged with their target audience before, during the event, and in the days following. The spend for the supporting marketing activities?

Merkle|RKG Digital Marketing Report: Q3 2015 Released

We are excited to announce the release of Merkle RKG’s Q3 Digital Marketing Report for download today. As always, the report offers in depth analysis of trends impacting paid search, SEO, comparison shopping engines, display advertising, and other areas spanning the digital marketing spectrum.

Google Announces Customer Match Program to Bring Email Address-Powered Ad Targeting to Search, YouTube and Gmail

Google has announced Customer Match, a program that allows advertisers to segment and target Google search, Gmail and YouTube ads to users via first-party lists of email addresses that the advertiser has collected and that Google can match to its users.

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