We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Talking Click Quality With Danny Sullivan

Danny Sullivan Following a post here from last week, Danny Sullivan, SEL's illustrious Editor-In-Chief, emailed me some follow-up questions about how we buy clicks for clients (answer: carefully!), and how we allocate budget across the engines (answer: we don't!) At Danny's suggestion, I responded to his questions over at Search Engine Land. The longish SEL post discusses click quality, the click inventory plateau, and suggests a spreadsheet exercise you can do yourself to check out your own sales vs. efficiency trade-off. sales vs. ad spend, googlesales vs. efficiency, google and yahoo Link: All Clicks Aren't Created Equal: Q&A With Danny Sullivan
Join the Discussion