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Talking Click Quality With Danny Sullivan

Danny Sullivan Following a post here from last week, Danny Sullivan, SEL's illustrious Editor-In-Chief, emailed me some follow-up questions about how we buy clicks for clients (answer: carefully!), and how we allocate budget across the engines (answer: we don't!) At Danny's suggestion, I responded to his questions over at Search Engine Land. The longish SEL post discusses click quality, the click inventory plateau, and suggests a spreadsheet exercise you can do yourself to check out your own sales vs. efficiency trade-off. sales vs. ad spend, googlesales vs. efficiency, google and yahoo Link: All Clicks Aren't Created Equal: Q&A With Danny Sullivan
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