It is an important time for the affiliate industry. A lot of retailers are starting to question where affiliate marketing fits in their world. Four to five years ago, affiliate marketing was the "golden child." Now, more multichannel marketers feel like their brands are being damaged by what is happening in the affiliate space. -- Larry Joseloff, Shop.orgFollowing up on all the interest in George Michie's IR Affiliate talk, here's the illustrious Larry Joseloff of Shop.org offering a balanced perspective on the affiliate game.
Join the Discussion