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The Transition to People-based Marketing Has Happened

How are health insurance marketers reacting?

Health insurance companies have already transitioned to people-based marketing because of the amount of data that they have at an individual level, which is really at the core of what people-based marketing is. That transition has already happened. Where the clear winners and losers will come into play is in the organization’s ability to deliver the infrastructure needed to really embrace digital channels, to have the capabilities internally as well as with partners, to execute marketing in a digital world.

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