We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Unpurple Cows: On Paying For Posts, For Links, For Buzz

Yet another solid Joel Spolsky essay, this time on bloggers accepting gifts. Recommended. One word summary of Joel's essay? "Unethical." Paying for posts is inappropriate, and the FTC agrees. Link-building contests -- for example, John Chow's "review my blog and possibly win a MiniTV USB" -- also rubs me the wrong way. (I have no qualms with link games like hat-bait, the z-list, and blog tag.) Call me old fashioned, but I agree with Seth Godin's purple cow thesis: the right way to capture attention, mindshare, ink, pixels, word-of-mouth, buzz, links, and general PR love is by having a remarkable product or service. A hundred times harder than writing checks or running games or linking tricks, yes. But, at day's end, this is really the only way.

Join the Discussion