Device Reality. Devices are widespread. Updates are never-ending. Operating System Reality. Ditto. Search Reality. SERP layouts change constantly. The engines test formats, extensions, colors, navigation, text size, you name it. There is no stasis. The intersection of the Device, OS and Search realities can be a bear for search marketers. For example, recently, I wondered what Product Listing Ad (PLA) formats looked like on Android vs. iPhone vs. other devices. I did a search for ‘canon eos rebel’ on my Android Smartphone, and did not see any PLAs: here is a good reference. I should note that Google’s Ad Preview Tool allows for much of the same functionality, depending on what you’re looking for. It won’t allow you to click through to the landing page, and it does not allow for some advanced, custom variations. However, it is a pretty capable tool, so feel free to use it as a secondary option. That’s it! Go forth and see what your ads look like in the wild!
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