Some would suggest that advancements in technology will someday lead to machines making marketing decisions. George Michie isn't so sure that's a great idea. Watch as he explores why we need smart marketers managing algorithms, machines and marketing programs.
To download the full Dossier, including George’s article, “Big Data is a Tool for Smart Marketers, Not a Panacea”, click the following link: http://bit.ly/dossier-video
Join the Discussion