Video: Are Machines Taking Over Marketing?

Some would suggest that advancements in technology will someday lead to machines making marketing decisions. George Michie isn't so sure that's a great idea. Watch as he explores why we need smart marketers managing algorithms, machines and marketing programs.

To download the full Dossier, including George’s article, “Big Data is a Tool for Smart Marketers, Not a Panacea”, click the following link:
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