When Shopzilla updated their Smart Pricing program to a Single Rate bidding model, some merchants were confused, and rightly so. Jumping up to a minimum CPC bid of $4 for all categories was a little worrisome.
Here I explain how this actually affects merchants, and what it means for the industry in general. To read my full article on this topic, download Dossier 4.2 here: http://bit.ly/dossier-video
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