Video: Google and RKG Discuss GDN Enhanced Campaigns

Last week, Google and RKG held a Hangout on Air to discuss the impacts of Enhanced Campaigns on the Google Display Network and how advertisers can best take advantage of the new Powerful Bidding Tools Enhanced Campaigns offers. The Hangout featured: Bob Dillon, Director of Global Display Sales and Strategy at Google; David Kennedy, Director of Paid Media at RKG; and Michelle Ulizio, Display Product Manager at RKG. For an in depth review of how targeting options have changed under Enhanced Campaigns, we also encourage you to check out Michelle's earlier post on the topic.
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