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Video: Optimizing Product Listing Ads at Scale

Getting the most from product listing ads on a large scale can be a daunting task.

 

Some key elements include:

  • Bid Management Expertise
  • Proper Attribution
  • Expertise Using Enhanced Campaign Modifiers
  • Ongoing Analyst Oversight

Without all the essential elements a PLA program will fall short of it's potential. Here we offer some insight into how to scale PLAs effectively. Be sure to download the full Dossier 4.3 for a complete explanation of each of the tips above.

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