It’s been just over a month since Google completed the transition to power the new Google Shopping with the existing Product Listing Ads (PLA) format. Despite several months of preparation leading to the change and PLAs being a part of AdWords since 2010, confusion still looms about how to make the most of these ad units. With the holidays kicking into full gear this week, we wanted to share a webinar that we put together with Google earlier this month to address these issues. Tactics to Maximize PLA Growth for the Holidays was recorded November 5th and is designed to be your last-minute guide to understanding and taking advantage of the PLA opportunity for a strong finish to 2012. In this hour-long webinar, Jon Venverloh, Head of Platforms for Google Shopping joins Matt Mierzejewski and me, Ryan Gibson, of RKG to cover topics including:
- Why NOW is the right time to get your PLAs into shape
- How to segment and leverage auto-targets for smart bidding
- How customers are using PLA across devices (desktop vs. tablets vs. mobile)
- Tips to improve your product feed, because it’s more important than ever before
Check out the webinar video and, if you still have questions on PLAs, let us know in the comments and we’ll see if we can help Here’s wishing you a strong start to a happy holiday season!