We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

WalMarting Across America

Honest blogging: good. Less than honest blogging: bad. Business Week outs a seemingly independent travel blog about the wonders of working at Walmart. Turns out the trip and writers were paid by -- you guessed it -- WalMart. Nothing wrong about sponsorships. Walmart's error was neglecting to disclose their financial involvement. Online comporate communication today ("PR 2.0"?) is about transparency and honesty.
Join the Discussion