Jason, Andrew and the folks over at Elastic Path have kindly invited me to be part of their ongoing series of webinars. Each month, Elastic Path produces a webinar that covers a topic of interest for online retailers. Recent topics have included web analytics, website personality and online merchandising. I'll be presenting some key tactics to managing an effective paid search program; specifically looking at the importance of focusing on the basic "blocking and tackling" of PPC. We'll be sure to take some questions from attendees, too. If you have some time on May 15th at Noon Eastern (9a Pacific), check it out.
The Keys to PPC for Online Retailers Thursday May 15, 2008 at 12p Eastern Register (or view the event after 5/15)