From Artie Isaac of Young Isaac, here are three great questions to ask every customer:
- "What, if we stopped doing it, would make you love us more?" This seems odd, but it's much easier to stop doing something than to start doing something new.
- "What, if we stopped doing it, would make you leave us forever?" Again, what should we never stop doing, rather than what more should we do for you?
- "What would you tell your best friend about us?" This teaches you something about how you are positioned in the world.
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