We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

What We're Reading: Moneyball, by Michael Lewis

I've been rereading some old Michael Lewis books recently: Liar's Poker, on his stint with Salomon Brothers (highly recommended), and The New New Thing, on Jim Clark and Healtheon (recommended). But the Lewis book that really made me sit up straight and lunge for the highlighter was Moneyball, Lewis' book about Billy Beane and Oakland A's. Even if you have no interest in baseball, if you do have any interest in web analytics and how website convert, check out Moneyball chapters 4, 9, 10, and 12. Web analytics today is like baseball statistics before Bill James and Billy Beane: too many online retailers are fixated on counting the wrong events, and miss significant opportunities as a result.
Join the Discussion