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What's there to Shoptalk about?

Retail’s big reunion is just days away and we can’t wait to engage with retailers from across the country. As a leading data-driven customer experience agency, Merkle helps retail brands drive innovation to connect with consumers throughout the customer journey from initial awareness to purchase and nurturing brand advocates. And as the focus shifts from brand equity to customer equity, we ensure that brands meet consumer expectations with streamlined payment options, order management, and fulfillment services.

Shoptalk’s content is broken into multiple different tracks each day that allow attendees to focus on a specific skill or knowledge set. You can choose one track each day or bounce around between them for a wide breadth of information. On the last day of the conference, attendees have the opportunity to pick a deep dive track with longer, tailored sessions for the specific area you choose to learn about.

While there’s no shortage of great sessions we’re looking forward to attending, we want to call out a few featuring Merkle clients that we recommend bookmarking. You can also view the full agenda here.

 

Albertsons Companies

Track – Developing Tomorrow’s Retail Leaders

Session – Attracting, Developing and Retaining Top Digital Talent

Time – 2:45 to 3:25 p.m. PT

Albertsons speaker – Chris Rupp, EVP & Chief Customer & Digital Officer

 

Gap Inc.

Track – Payments and Checkout Innovations

Session – Track Keynote: Payments and Digital Offerings that Build Shopper Loyalty

Time – 10 to 10:40 a.m. PT

Gap speaker – John Strain, Chief Digital & Technology Officer

 

Sam’s Club

Track – general interview session

Interview topic – A Member-Obsessed Approach to Growth

Time – 4:55 to 5:15 p.m. PT

Sam’s Club speaker – Kathy McLay, CEO

 

Connect with us at ShopTalk 2022 to discuss where the retail industry is headed and how your brand can not only keep up but also get ahead of the competition and build impactful customer relationships. Below is a list of everything we have planned for the event in Vegas next week. We hope to see you there.

 

Women in Retail Pavilion Panel

March 28, 3:50 to 4:00 p.m. PT, Booth #11054

Merkle’s Janine Flaccavento, SVP, New Stream Media, and Kylissa Ward, Director of Retail Media Operations at Merkle client brand Shipt, will have a casual fireside chat during Leading with Collaboration. Janine and Kylissa will share what they’ve learned about leadership throughout their careers.

 

Salesforce Partner Theater Session

March 29, 10 to 10:30 a.m. PT, Booth #1044

Every year at Shoptalk, Salesforce hosts speaking sessions at its booth, and this year Merkle is excited to host our session, Refreshing Cross-Channel Experiences: How Neutrogena Leveraged DTC Strategies to Engage Customers. We’ll discuss how Neutrogena and Merkle utilized Salesforce Marketing Cloud to help:

  • Increase year-over-year site traffic by 50%
  • Increase year-over-year sales the week of Black Friday by 56%
  • Increase year-over-year site conversions during the week of Black Friday by 145%

 

Mirakl Tech Talk

March 29, 4 to 4:15 p.m. PT, Booth #2036

Eric Longfield, AVP of Client Services at Merkle, will spend some time during the Mirakl Tech Talk to discuss how enterprise marketplaces are helping retailers power growth. In this session, Eric will discuss key ecommerce trends, the top three benefits of a successful marketplace, and share real-world examples from Merkle clients.

 

Additional Merkle sponsorships

  • Shoptalk Hosted Program sponsor
  • Merkle + Braze sponsored dinner
  • Exclusive sponsor for the Salesforce Night Owl Party

If you’re going to be in Las Vegas for Shoptalk 2022, please don’t hesitate to reach out! We’re excited to share customer strategy and innovation for retail as well as dive deep to solve for your business outcomes.

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