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On Writing Effective Blog Post Titles

Here are the titles of the 30 most-clicked RKG blog feed items over the last two plus years.
  1. When “Statistically Significant” Isn’t
  2. Yahoo’s Steve Souder: How $20 Can Speed...
  3. New Video: Save Time On Your PPC Projec...
  4. Web Secrets from 1925: Prioritizing for...
  5. Search Tip: Watch Your Match Types
  6. Tips for Selling High-Ticket Items via ...
  7. Fred Reichheld Discusses the Importance...
  8. Free alternatives to Webex, Camtasia, e...
  9. PPC Bid Management: Requirement #3, The...
  10. What 37Signals “Getting Real” Can Teach...
  11. Limitations of Google’s Ad Preview Tool...
  12. Great HR Phone Screen Question: What Sk...
  13. Vat19: Online Retailing via SKU-level v...
  14. June 2008 Google, Yahoo, Microsoft Paid...
  15. The Perils Of Computer Generated Keywor...
  16. PPC Copy Changes Can Hurt You
  17. Google’s AdWords Preview Tool
  18. The Best Book For Learning Mathematical...
  19. “Yang” Befuddled By Google’s Lack Of Tr...
  20. Tips For Using WordPress As A Content M...
  21. IRCE Affiliate Rant: Did I go too far?
  22. Search Engines From The Engineering Per...
  23. You Can Put The Button in The Right Pla...
  24. More: WordPress As A Web Content Manage...
  25. Social Networking Is Not A Business — B...
  26. Tune Your Site Search to Sell: June Mu...
  27. Effective Websites: Forwarding Email As...
  28. RSS Is About Content, Not Presentation
  29. 45 Ways Ideas For Web Marketing For Onl...
  30. May 08 Paid Search Share Steady, Google...
Sorry for all those ellipses. This is a scrape from Feedburner via the Feed Stats -> Item Use -> Show Stats For All Time screen, and FB truncates titles on that page. (Anyone know how to export such FB reports cleanly?) The list is skewed towards newer posts: our subscriber counts have been growing, so more recent posts have had the advantage of more potential readers. These 30 may or may not be our best posts, whatever "best" means. These are the top 30 post titles which enticed subscribers to read further. Note you still get a sense of each post even from these truncated titles. I don't think that is an accident. I'd suggest "left-loaded" titles have a better shot at engaging folks blitzing through their feed readers. Ditto titles containing proper nouns and numbers, and titles which entice or promise. Also worth mentioning that the Feedburner Top Items report is quite different from the Top Pages report. Top Pages indicates which pages pull natural search traffic. Top Items indicates what interests our subscribers, and is thus more interesting to us. Thank you for reading rkgblog! tops
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