We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

"Yes, you can have a pony"

Danny Sullivan bemoans the "clever" headlines at the Official Google Blog here. Good post on why straight-forward headlines work better. Farewell, clever headlines. In the web 2.0 world, content is often highly syndicated and mashed-up. Embrace straight-forward writing for headlines, page titles, and product names.
Join the Discussion