"You must participate in the conversation"

Great post by Fred Wilson on the importance of blogging to corporate communication.
Blogs are about having a conversation in public with the world. If you don't want to participate in that conversation, they are going to have it without you and they aren't going to feel any need to be polite to someone who doesn't bother to show up.
Fred closes,
You must pay more than attention to the blogs. You must participate in the conversation.
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