We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

You Read It Here First: Google Partners With GE

zappygirlEarly this year, we started noticing a pattern of Google press releases of the form,

"Google partners with [HugeCo] to solve [HugeProblem]".

The announcements sounded fill-in-the-blank, like MadLibs. So, for April Fool's, we posted a fake announcement that we'd hacked Google's internal PR server. We presented a silly app for generating fake Google PR releases. And we "leaked" a random release about Google partnering with GE to solve the energy crisis via open standards.

Here's our randomly-generated fake announcement: Google, General Electric, US Dept Of Energy Announce Open Platform for Power Generation (4/1/08)

Last week came the real GE/Google announcement: Partnering With GE on clean energy (9/17/08)

Amusing.

In all seriousness, it is excellent that Google is teaming up with GE to develop a smarter power grid. As a nation, we need all the innovative thinking in energy we can get.

Join the Discussion