We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

You Read It Here First: Google Partners With GE

zappygirlEarly this year, we started noticing a pattern of Google press releases of the form,

"Google partners with [HugeCo] to solve [HugeProblem]".

The announcements sounded fill-in-the-blank, like MadLibs. So, for April Fool's, we posted a fake announcement that we'd hacked Google's internal PR server. We presented a silly app for generating fake Google PR releases. And we "leaked" a random release about Google partnering with GE to solve the energy crisis via open standards.

Here's our randomly-generated fake announcement: Google, General Electric, US Dept Of Energy Announce Open Platform for Power Generation (4/1/08)

Last week came the real GE/Google announcement: Partnering With GE on clean energy (9/17/08)

Amusing.

In all seriousness, it is excellent that Google is teaming up with GE to develop a smarter power grid. As a nation, we need all the innovative thinking in energy we can get.

Join the Discussion