Latest Posts
How to Manage the Customer Journey in Context
How can marketers take the driver’s seat to actively influence the customer’s journey toward conversion?
Avoiding Webinar Fatigue in Your B2B Marketing Strategy
Webinars are a cost-effective option to engage B2B buyers and customers, but ensuring each phase is carefully executed will prevent fatigue and allow for maximum benefit from this medium
Topic:
B2B
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Customer Strategy
Three Reasons Ethical AI Needs to Be On Your Roadmap
As artificial intelligence's role in marketing grows, organizations need to make sure it's used responsibly. Learn three key reasons your company needs to build an ethical AI strategy.
What Marketers Want & How Promotions Can Help
At a time when stakes are high for brands as they face radical changes in consumer behavior, economic climate, and more, a ton falls on the marketing department to meet new and demanding business outcomes. So what's the answer? Promotions. Read this blog for seven reasons marketers should keep promotions top-of-mind and tangible ways to utilize them.
How to Measure App Performance in a Privacy-Centric World
Mobile apps are an important channel within many brands’ digital footprints, but the iOS 14 App Tracking Transparency updates have created challenges for brands seeking to measure app behaviors and performance. Learn how marketers can effectively connect the dots between media and customer actions to optimize ad spend accordingly.
How to Overcome Key Roadblocks to Personalization at Scale
Experience-focused marketers are challenged by a partial view of their customers and obsolete data. To solve this, organizations must unify data that provides a real-time holistic view of the customer’s preferences, signals, and behaviors.
3 Levels for Reaching Today’s Consumers with Your Messaging Strategy
While 40 percent of the population (millennials and Gen Z) grew up with phones in their hands, most brands haven’t built a digital-first messaging strategy that meets the expectations of today’s consumers. And to make it more challenging, marketers are solving for these new problems with fewer resources. The question is, where do we go from here? Read this blog to find out.
Five Key Considerations for Your Adobe Commerce Upgrade
All merchants that are on Adobe Commerce should look to upgrade to the 2.4.4 version. Here's why.
