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Latest Posts

2022 Holiday Preparation: The Role of Content

Flexibility and agility are two important traits for your team to possess – especially with holiday content – so your messaging, approach, and priorities can pivot as rapidly as consumer behaviors evolve. Read this blog to learn about the role of content this holiday season.

Connections 2022: What’s Next for Your Salesforce Stack?

Salesforce Connections 2022 – the first in-person CNX in three years – was one for the books. From listening to visionary speakers to learning about what’s next for digital experience and commerce from Trailblazers, we hope you walked away with inspiration to take to your team.

How Inflation Resilience Data Can Shape Insurance Marketing

Inflation is impacting all of us - but not everyone is affected to the same degree. Learn how insurance companies can use Merkle's Inflation Resilience Dashboard to bring a localized approach to their audiences.

Promotional Content Hubs for Enhanced Customer Experiences

Some brands may not have the ability to invest in integrating a full loyalty program into their ecosystem, and they are left wondering if there are options that could help bridge that gap between simple transactions and a full-scale loyalty program. The answer is a custom content hub that emulates the same principals and mechanics of a loyalty program while not requiring the same levels of investment nor tech integration.
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