Blog

Through the rise of digital commerce, marketers have become increasingly addicted to cookies. But as tech companies and government regulations push them off our plates, business is struggling to adapt.

In part three of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through best practices for implementing learnings from creative testing.

As we welcome the 2022 Annual Enrollment Period, we can expect shopping activity that reflects the latent effects of last year’s crisis, as well as forward-thinking efforts to refresh shopper experience and reinvigorate switching.

Understanding your brand’s customer journey and how it has evolved over time using analytics is essential for long-term growth.

Google’s app campaigns allow advertisers to connect with potential users through engaging creative to drive app installs and measure success based on the incremental value these users drive for the business. With the increased opportunity in apps, a strong strategy is more important than ever. Here are several tips and best practices for app campaigns to ensure success.

After a challenging 2020, travel continues to rebound as consumers get more comfortable with taking trips. In this reemergent state of the industry, conveying your key attributes in a concise manner to those most important to you is what will drive success. Here are three tips to capture some of that pent-up demand and evolve your media strategy.

As part of Apple's continued push into driving consumer privacy through their devices and services, the Cupertino company has announced an upcoming feature called "Hide My Email".

Adobe's latest offering, Adobe Journey Optimizer (Launched at this year’s Adobe Summit) represents an important leap forward in real-time, identity-based journey management capabilities for customer-obsessed brands.