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A Simple Solution to Combat COVID-19 Impacts to Consumer Loyalty Programs
How can chance-to-win rewards solve both the decreased consumer engagement and point liability challenges due to COVID-19?
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What the New Normal Means for Nonprofits
With events revenue and mid-and-major gifts drying up as a result, nonprofits are in the difficult position of eliminating staff roles and cutting marketing budgets, while delivering on their missions which are needed now more than ever.
Thinking About a CDP: The Importance of an Implementation Partner
When implementing a CDP, it is important to have resources devoted to the efficiency and effectiveness. Here's how an implementation partner can help.
Topic:
All Marketing Technology
The Importance of Local Advertising in the Wake of COVID-19
For a national advertiser, it may have once been easier, and more beneficial, to do a one-size fits all media approach and call it a day. In the current-COVID climate, local advertising is the saving grace.
How Can Rapid Audience Layer Help Retailers?
RAL Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.
How to Future-Proof Your Media Strategy
COVID-19 has forced advertisers to think ahead and future-proof their media strategy. Brands are asking themselves if they are doing enough to take advantage of their first-party data.
Topic:
All Performance Media
Strategic B2B Digital Marketing in a Pandemic: Mountain Climbing & Forrest Gump
In times of challenge, many people instinctually think short-term. Digital B2B marketers, however, would argue that approach is a mistake, especially in a time of crisis.
Topic:
B2B
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Customer Strategy
Are You Listening? Crafting an Agile Response Strategy using Social Listening
Social listening provides a unique way to look beyond obvious consumer needs by exploring shifts in topics, tone, and sentiment.
Topic:
Social Media Marketing
