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Blog

Highlighted Picks

6 Key Marketing Objectives to Rethink Your Long-Term Strategy

Strategizing takes more than a short-term reaction- it requires planning and deciding on how to address six key marketing and business objectives.

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How CPC and CPL Relate in B2B

It is common knowledge that cost per click (CPC) can be pretty high in B2B tech, but is it worth the price?

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Latest Posts

Propositions and the Customer Journey: An Intro to Next Best Action Marketing

Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.