Highlighted Picks
6 Key Marketing Objectives to Rethink Your Long-Term Strategy
Strategizing takes more than a short-term reaction- it requires planning and deciding on how to address six key marketing and business objectives.
How CPC and CPL Relate in B2B
It is common knowledge that cost per click (CPC) can be pretty high in B2B tech, but is it worth the price?
Latest Posts
Reinforcing Your Brand Story on Amazon Through Additional Placements
There are a variety of ad formats and tools available for advertisers to elevate their brands through Amazon, whether they’re selling on Amazon or not.
Topic:
All Performance Media
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Amazon and eRetail
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Interpreting Consumer Readiness for “Business as Usual”
Did you know that half of consumers think brands should continue to acknowledge the crisis and believe normal marketing is not appropriate while the other half feel the opposite? What’s a marketer to do in this circumstance?
Topic:
Customer Strategy
Propositions and the Customer Journey: An Intro to Next Best Action Marketing
Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.
6 Key Marketing Objectives to Rethink Your Long-Term Strategy
Strategizing takes more than a short-term reaction- it requires planning and deciding on how to address six key marketing and business objectives.
Topic:
Customer Strategy
How to Integrate Customer Experience and Marketing to Deliver Exceptional Experiences
People buy experiences, not products. Learn how to integrate marketing and CX to deliver the best experiences for your customers.
Topic:
Customer Strategy
Dispelling Myths: Deep Learning vs. Machine Learning
Machine learning, deep learning, and Artificial Intelligence (AI) are terms that often seem to be used interchangeably. Lets dive into the differences.
Topic:
All Analytics
Planning Annual Open Enrollment During a Global Pandemic
If you are a Medicare marketer, you are likely deep into Annual Open Enrollment Period (AEP) planning this month. Let’s take a look at how 2020 might change things.
Topic:
Health & Wellness
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Customer Strategy
How CPC and CPL Relate in B2B
It is common knowledge that cost per click (CPC) can be pretty high in B2B tech, but is it worth the price?
Topic:
B2B
|
All Performance Media
