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Latest Posts

Naver vs. Google AdWords

Among major search engines and paid search platforms across the globe, Naver, a South Korean search engine, provides quite a different experience when compared to others, especially Google AdWords. Learn about some of the different ad formats that you can use to advertise on Naver.

We're Up and Running — Now What?

It’s time to go live. Your team has been through the weeds with your vendor of choice for months now. Your requirements have been gathered, your solution has been built and it’s almost time to take it out for a spin. You couldn’t be happier. And neither could your vendor.

Is My Car Going to Tell Me I am Fat?

The Internet of Things is at a tipping point, and it will soon give companies the ability to collect an enormous amount of data. That dawning reality poses a challenge for marketers. Are you ready to capitalize on the Internet of Things while also being sensitive to your customers' privacy expectations.

To Geo-Target or Not to Geo-Target

There are pros and cons when it comes to a geo-targeted campaign structure, and many considerations to identify what is right for your brand. Some clients require geo-level campaigns for reporting purposes, but there are strategies to achieve the same level of data insights without the task of creating and managing numerous duplicate campaigns based on geography.

The Quality Control Process Behind Your Big Data Solution

Big Data. It’s what every marketer needs to establish competitive advantage in today’s digital world. However, there is little insight into how Merkle ensures the quality and accuracy behind each client solution. Let’s take a look inside the "test it" portion of the process to see what's involved in verifying the integrity of a world-class big data solution.