A primer on metrics for those new to paid search or anyone in need of a refresher.
Sometimes it's tempting to leap to conclusions in paid search. In this cautionary post, we'll provide a tool for testing whether data has changed meaningfully, or whether you're looking at statistical noise.
GreaseMonkey lets you change how other people's web pages look and how they function -- just in your own browser, of course.
Does the history of search engine optimization (SEO) even matter? I believe it does. In an industry that suffers from lack of structure and standardization, having a fuzzy history only turns the blinds another notch dimmer.
Ever ask, "How much more or how much less ought I be spending on advertising?" Here's a simple model with accompanying Excel spreadsheet to help answer this question.