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Blog

Latest Posts

Financial Services Industry News: August 2015

With ongoing changes and innovations in the financial services industry, we strive to stay on the leading edge of news and trends to keep our clients informed on new opportunities and potential threats in their business.

Google Local Pack Placement Change Causes Steep Decline in Organic Brand CTR

Google’s recent change to the local pack placement is significantly impacting mobile performance. Taking a look at brand organic CTR across a sample of Merkle|RKG clients we found a 34% drop in CTR on mobile devices from early June to last week. Meanwhile, desktop CTR has stayed within 6 percentage points of where it was in early June.

Ways of Word-Making: Semantic Correlation in Google Means Brands with the Right Strategies Build Better Content

A surprising number of companies remain impatient or stymied by the importance of strategy for their content marketing. Such reservations are usually connected to an apparent lack of measures for success in content marketing, and shouldn’t deter brands from outlining a strategy to effectively create, distribute, and measure the impact of their content.

No, Not That Data, the Other Data

Data Integration revolves around the ability to handle all types of data. However, some of the most important data we deal with might not be what you'd expect.

Overcoming Consumer Concerns on the Road to Personalization

At the moment, several companies and their marketing partners are working furiously to integrate all of the available information about their current and potential consumers, such as past purchases, browsing habits, and third-party information, into a seamless representation of preferences, habits, and patter

Understanding the Consumer Purchase Decision

Marketing strategies require more than just demographic and purchase behavior data to build effective messaging. A deep understanding of what drives a consumer decision is required. Within any customer decision is a core motivational element that must be identified early in the creative process.
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