At the 2015 Digital Travel Summit, Matt Naeger, EVP of Digital Strategy, and I presented on “Using Customer Information to Deliver a Better Experience and Increase Value.”
Amazon announced yesterday that they are discontinuing Amazon Product Ads, but launching a new text ad product that will likely supplant Google ads on Amazon.com search results.
Have you ever suspected that your marketing campaign is not driving sales efficiently or found yourself spending time and resources modifying your marketing tactics and still getting a low ROI? You are not alone. It is all in the targeting. What is targeting?
Considered purchasing habits aren't limited to the realm of business-to-consumer, which means B2B marketing can, and should, have plenty in common with B2C marketing practices
Imagine you are a marketer for a retail client. The client has a loyal existing customer base, but wants to expand and attract new customers through digital media. Although all customers are important to the client, some are more valuable than others based on the frequency and revenue of their purchases.
Topic: Digital & User Experience