Blog

Evaluating performance has always been key to marketing programs, but the emergence of addressable media formats has made it possible to be more predictive of behavior and resources as you optimize your media mix with patients

At the 2015 Digital Travel Summit, Matt Naeger, EVP of Digital Strategy, and I presented on “Using Customer Information to Deliver a Better Experience and Increase Value.”

It's now possible for pharmaceuticals, payers, and healthcare providers to deliver tailored and personalized messages on a broad scale. Hear Croom Lawrence discuss how it is now possible to know when and where you can connect your audience to a more relevant experience for a greater health impact.

Amazon announced yesterday that they are discontinuing Amazon Product Ads, but launching a new text ad product that will likely supplant Google ads on Amazon.com search results.

Merkle has a wide array of performance marketing strategies and tactics at its disposal to drive response. Often these techniques use cutting-edge digital technologies or modeling techniques, and sometimes both. But just as often, we find that low-tech approaches can generate response magic too.

Have you ever suspected that your marketing campaign is not driving sales efficiently or found yourself spending time and resources modifying your marketing tactics and still getting a low ROI? You are not alone. It is all in the targeting. What is targeting?

Considered purchasing habits aren't limited to the realm of business-to-consumer, which means B2B marketing can, and should, have plenty in common with B2C marketing practices

Imagine you are a marketer for a retail client. The client has a loyal existing customer base, but wants to expand and attract new customers through digital media. Although all customers are important to the client, some are more valuable than others based on the frequency and revenue of their purchases.