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Latest Posts

It Still Pays to Have Multiple Match Types for the Same AdWords Keyword

While CVM has certainly not been good for the value of phrase and exact match keywords, the notion that Google has so diluted the meaning of the individual match types that they no longer matter is, in short, just not true. The difference in traffic value between different match types of the same keyword is still significant, and worth launching multiple versions of the same keyword to account for.

Six Key Elements for Big Data Success

Today’s banking marketer faces new challenges within an ever-changing market space. The business challenges have evolved over the past decade and growth strategies have lagged. With the end of historic growth rates through acquisition, banking marketers must find new ways to penetrate the market.

Multi-Screen Measurement Should Not Be a Platform War

When I sit on the train on my everyday commute, I find nothing more entertaining than checking emails on news and Slickdeals on my smartphone. If I am lucky enough to find a crazy deal, I will jump on my computer to place an order at lightning speed.

Financial Services Industry News: April 2015

With ongoing changes and innovations in the financial services industry, we strive to stay on the leading edge of news and trends to keep our clients informed on new opportunities and potential threats in their business.

CSE Bid Management & The Decline of the Rate Card

In recent years, Pricegrabber and the eBay Commerce Network have moved away from the traditional rate card system, allowing advertisers to submit bids of any amount for their products. The setup on each engine is slightly different but the idea is the same: let advertisers bid each product based on its predicted value.

Make Sure Every Email Counts

As I think about our latest consumer survey of 2,000 shoppers, a few important findings stand out to me: more than 82% of respondents prefer email as the communication method with retailers, 58% of buyers under age 50 want personalized text offers, and fewer than 20% of consumers cite loyalty programs as the “main differentiator” between competitors. As a marketer, this data provides some critical insights into how your customers want to communicate with you.