What are the differences between Facebook's Promoted Posts and Page Post Ads? Let's take a look at both formats.
Our in-house test of iframes and how search engines treat content and links found within them. Google does appear to be following the source calls found in iframes and passing equity, but seems to be the only search engine doing so.
A primer on metrics for those new to paid search or anyone in need of a refresher.
Sometimes it's tempting to leap to conclusions in paid search. In this cautionary post, we'll provide a tool for testing whether data has changed meaningfully, or whether you're looking at statistical noise.
GreaseMonkey lets you change how other people's web pages look and how they function -- just in your own browser, of course.
Does the history of search engine optimization (SEO) even matter? I believe it does. In an industry that suffers from lack of structure and standardization, having a fuzzy history only turns the blinds another notch dimmer.
Ever ask, "How much more or how much less ought I be spending on advertising?" Here's a simple model with accompanying Excel spreadsheet to help answer this question.