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Latest Posts

Pharmaceutical Company Embraces SEO Strategies

Through implementing a test on our pharmaceutical client’s site, we were able to show that our recommendation to improve a search engine’s ability to digest or read a page’s content truly did have an impact on their business’s goal of driving online consumer engagement.

Merkle | RKG Digital Marketing Report: Q4 2014 Released

We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.

Boost Responsive Performance with Image Optimization

Looking to improve the performance of a responsive site? Begin by funneling your efforts into image optimization. The average website devotes 70% of its data-size to images, which means attention spans and data plans everywhere will thank you for putting your imagery on a digital diet.

Getting Requirements Right the First Time

As business systems analysts, our primary function is to elicit and document solution requirements. We start with broad business objectives. Secondly, we narrow in on specific marketing objectives.

Naver vs. Google AdWords

Among major search engines and paid search platforms across the globe, Naver, a South Korean search engine, provides quite a different experience when compared to others, especially Google AdWords. Learn about some of the different ad formats that you can use to advertise on Naver.

We're Up and Running — Now What?

It’s time to go live. Your team has been through the weeds with your vendor of choice for months now. Your requirements have been gathered, your solution has been built and it’s almost time to take it out for a spin. You couldn’t be happier. And neither could your vendor.