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Blog

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Latest Posts

Make Sure Every Email Counts

As I think about our latest consumer survey of 2,000 shoppers, a few important findings stand out to me: more than 82% of respondents prefer email as the communication method with retailers, 58% of buyers under age 50 want personalized text offers, and fewer than 20% of consumers cite loyalty programs as the “main differentiator” between competitors. As a marketer, this data provides some critical insights into how your customers want to communicate with you.

How to Fix Your CMS For Good

Everyone has unique content management requirements, so chances are the path for fixing your CMS is not the same as most others. Here we discuss some best practices to help you discover the path to fixing your CMS.

Merkle|RKG Digital Marketing Report: Q1 2015 Released

We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.

Google's Doorway Page Announcement

On March 16th, Google announced their intentions to slam the door shut on doorway pages. Google made their stance clear with updated definitions, examples, and reflective questions. This update targets cookie-cutter page templates and we expect to see an effect on our local pages' visibility within Google. Although there was no concrete date for the algorithm update set, it was stated that larger sites may see a "broad impact," leading us to believe that major shifts may occur.

Google's Mobile Algorithm Changes

On February 26th, Google announced that as of April 21st mobile-friendliness will be a ranking factor in mobile natural search results. Google has indicated that there will be significant impact on the search results and that the update will take a week to completely roll-out.

Everyday Customer Centricity

Here at Merkle we are constantly striving to help our customers become more "customer centric." This can mean many different things to our customers as they spend thousands of hours of effort on programs to improve their level of customer centricity.