Latest Posts
Finalizing the Deal
Most people view contracts as a necessary evil to doing business, full of heretofores, forthwiths and other legal jargon designed for lawyers by lawyers. Contracts are seen as the result of a long and painful process iterating content and are full of redlines and strike-out text.
Defining the Survey Response Scale
Sooner or later you will ask a question that will require your marketing team to launch a survey. Let’s say the issue is product satisfaction and your team does a bang-up job answering your questions.
Preference Centers – Where Do I Start?
A preference center is defined as a vehicle by which a customer or subscriber dictates the content, format, frequency, and other interests for marketing communications.
Analytics, Strategy, and Orange Juice
In the early days of analytics, the techniques now so familiar to us tended to be used in operational applications — logistics, supply chain, operational optimization.
Topic:
Digital & User Experience
Video: Introducing TechnicalSEO.info for Technical SEO Best Practices
TechnicalSEO.info is a set of technical SEO topics with examples and tools, to help you make your website technically search engine friendly. Merkle|RKG is proud to announce the launch of www.technicalseo.info. This website, accessible by all, provides information and working examples of technical SEO concepts.
Customer Lookup (CLU) Tools
It is becoming more and more common for companies to want an easy-to-use tool to access their externally hosted marketing database customer records.
Did Your Organic Site Traffic Dip in May? Here's Why
Google has officially confirmed their latest algorithm update, the “Quality Update,” which rolled out at the beginning of May.
Topic:
Search Engine Optimization
What Now?!? 3 More Personalization Terms!
Lately, I have been attending seminars and webinars as well as catching up on forums, blogs, and an ever-growing pile of white papers.