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Blog

Latest Posts

Finalizing the Deal

Most people view contracts as a necessary evil to doing business, full of heretofores, forthwiths and other legal jargon designed for lawyers by lawyers. Contracts are seen as the result of a long and painful process iterating content and are full of redlines and strike-out text.

Defining the Survey Response Scale

Sooner or later you will ask a question that will require your marketing team to launch a survey. Let’s say the issue is product satisfaction and your team does a bang-up job answering your questions.

Customer Lookup (CLU) Tools

It is becoming more and more common for companies to want an easy-to-use tool to access their externally hosted marketing database customer records.

What Now?!? 3 More Personalization Terms!

Lately, I have been attending seminars and webinars as well as catching up on forums, blogs, and an ever-growing pile of white papers.
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