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Most people view contracts as a necessary evil to doing business, full of heretofores, forthwiths and other legal jargon designed for lawyers by lawyers. Contracts are seen as the result of a long and painful process iterating content and are full of redlines and strike-out text.

Sooner or later you will ask a question that will require your marketing team to launch a survey. Let’s say the issue is product satisfaction and your team does a bang-up job answering your questions.

A preference center is defined as a vehicle by which a customer or subscriber dictates the content, format, frequency, and other interests for marketing communications.

In the early days of analytics, the techniques now so familiar to us tended to be used in operational applications — logistics, supply chain, operational optimization.

TechnicalSEO.info is a set of technical SEO topics with examples and tools, to help you make your website technically search engine friendly. Merkle|RKG is proud to announce the launch of www.technicalseo.info. This website, accessible by all, provides information and working examples of technical SEO concepts.

It is becoming more and more common for companies to want an easy-to-use tool to access their externally hosted marketing database customer records.

Google has officially confirmed their latest algorithm update, the “Quality Update,” which rolled out at the beginning of May.

Lately, I have been attending seminars and webinars as well as catching up on forums, blogs, and an ever-growing pile of white papers.