Highlighted Picks
6 Key Marketing Objectives to Rethink Your Long-Term Strategy
Strategizing takes more than a short-term reaction- it requires planning and deciding on how to address six key marketing and business objectives.
How CPC and CPL Relate in B2B
It is common knowledge that cost per click (CPC) can be pretty high in B2B tech, but is it worth the price?
Latest Posts
Google Merchant Center Releases Price Competitiveness Insights
Google recently released the Price Competitiveness Insights beta in the Merchant Center, giving advertisers new information to understand how their pricing stacks up against the competition.
Comments
How Brands Can Maximize Their Website to Increase Revenue
Learn how leveraging intelligent data-based lightboxes and triggered emails can help maximize your website and increase revenue.
How Nonprofit Fundraisers are Evolving in the Face of Uncertainty
How is COVID-19 impacting Nonprofits and their strategies and what they are doing to pivot and continue moving forward to better serve their organizations and donors?
Topic:
Nonprofit
|
Customer Strategy
How Salesforce Marketing Cloud Can Solve Complex Business Challenges
The boundless potential of data and technology has inspired today’s marketing leaders to set large goals for their enterprises. Marketing leaders are constantly innovating to bring experiences that attract, retain, and grow more valuable customer relationships.
Merkle Q1 2020 Digital Marketing Report Released
The Q1 2020 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.
I Am Merkle, Vol. 3
I Am Merkle is a series of interviews that showcases the individuals who make Merkle a diverse and unique place to work. Learn more about Cathy Elton, Creative Director at Merkle.
Audience Management: How to Prepare for the Uncertain “Cookie-less” World
Marketers are challenged professionally, by our organizations and our customers, for the seemingly distant, but forthcoming “cookie-less” world. Here's what you need to know.
Drupal as an Enterprise CMS Platform; Customized by Design
Tailoring your technology based on business needs is fundamentally important to the success of your business. Similarly, you need resources that are both specific and flexible enough to accommodate the needs of your business.
