Latest Posts
The Next Level of Personalized Experiences with Adobe Journey Optimizer
Adobe's latest offering, Adobe Journey Optimizer (Launched at this year’s Adobe Summit) represents an important leap forward in real-time, identity-based journey management capabilities for customer-obsessed brands.
Topic:
Digital & User Experience
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Adobe
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The Retail Holiday Season: Considerations for Paid Search
A large opportunity exists for online retailers this Q4. Retail sales are expected to grow by double digits YoY, with the majority of the increase being driven by ecommerce growth. How can paid search marketers capitalize this holiday season?
Five Tips to Boost Digital Loyalty Through Rewards Programs
Without in-person interaction with store employees, it is more critical than ever for brands to evolve their digital loyalty strategies to create rewarding and meaningful brand experiences.
How Can I Build My First-Party Data? (Vlog)
In this video blog, Beth Billingsley discusses how to collect more first-party data by creating a value exchange for your customers.
How to Build a Successful Marketing Technology Roadmap
The best way to align your internal organization for this technology change is to set a strategy and define a roadmap that will deliver on your key KPIs.
Topic:
All Marketing Technology
3 Key Questions to Consider When Building a B2B Commerce Program
There’s no one right way to build a B2B ecommerce experience that works for all organizations However, when it comes to delivering a seamless digital shopping experience, there are several key questions to consider.
Is A Subscription Service Right For Your Brand?
Subscriptions are a convenient and easy way for consumers to purchase products and receive services, but there are several business advantages for brands as well.
I Am Merkle, Vol. 14
World Suicide Prevention Day is on Friday, September 10th. It is an opportunity for us to raise awareness and promote action that will reduce the amount of suicides and suicide attempts globally.
