Latest Posts
The Why Behind Meta’s Valuation Decline
Meta saw a substantial decline in market value this past quarter. Learn what caused it and what advertisers should expect.
What Role Does a CDP Play in Identity Resolution?
What exactly is full scale identity resolution and what role do CDPs play?
The Top Retail Conversations from Shoptalk 2022
Learn about the top themes experts discussed at Shoptalk 2022 that are critical to today's retailers.
Structure Your Organization to Maximize Martech Investments, Part 2: Readiness for Change
Getting the most out of new technology requires addressing organizational and operational factors.
A Reinvention of Added Value in Media
Added value in entertainment is evolving beyond freebies. Learn how brands are getting more creative with their paid media strategies and partnerships.
How To Protect Your Digital Media Campaigns From The 2022 Elections
Elections disrupt performance marketing campaigns across digital. Learn how connected TV, emerging channels, and personalization can help you thrive in a tough environment.
Google Analytics 4 Won’t Support IP Addresses. Now What?
Google Analytics 4 will no longer store IP addresses. What does this update mean for marketers?
Adapting Your Traditional Media Strategy During Election Years
Elections have a significant impact on traditional media. Learn how you can adapt to continue thriving during this highly-competitive period.
