Kris Karaikudi | Published on: Sep 24, 2020
While data from site analytics, digital media, search, CRM, third party, etc. is readily available and able to be integrated, the fundamental question of how you put the data to work becomes the million-dollar question.
Brian Demitros | Published on: Sep 22, 2020
With impending changes to the digital media landscape, marketers can no longer rely on measurement approaches that utilize third-party cookies. Measurement will need to adapt to incorporate both probabilistic and deterministic approaches.
Niyi Duro-Emanuel | Published on: Sep 21, 2020
For the majority of brands, media acts as a key communication touchpoint for their customers. But, all too frequently, media channels are configured solely with the purpose of acquiring new customers, and they sit in isolation from wider comms strategies.