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There is ample evidence and data to demonstrate both the importance and potential of virtual events in sustaining and driving growth for nonprofits.

What concepts fuel the modern platform? Learn more from Merkle's Q3 2020 Customer Engagement Report.

While data from site analytics, digital media, search, CRM, third party, etc. is readily available and able to be integrated, the fundamental question of how you put the data to work becomes the million-dollar question.

With impending changes to the digital media landscape, marketers can no longer rely on measurement approaches that utilize third-party cookies. ​Measurement will need to adapt to incorporate both probabilistic and deterministic approaches.

For the majority of brands, media acts as a key communication touchpoint for their customers. But, all too frequently, media channels are configured solely with the purpose of acquiring new customers, and they sit in isolation from wider comms strategies.

How can you build a strong program foundation with remarketing and tailor your messaging strategy with activity-based audiences?

Merkle’s eye is on customer experience transformation. Having been investing in our identity capability for 30 years, it continues to be a big focus for Merkle this year and in the future.

Gamification is one way to motivate donor engagement. We can help you create a solution that fits your organization and your donors and start recapturing lost revenue.