Melissa Reilly | Published on: Aug 31, 2021
Google announced today that, starting June 30, 2022, responsive search ads (RSAs) will be the only Search ad type that can be created or edited in standard text ad campaigns. What should advertisers do to be ready for an RSA-focused future?
Egle Mazonaite | Published on: Aug 25, 2021
Early in 2021 Google announced changes to match types that took full effect this July, which included a lesser-discussed expansion of broad match's signals. What has Merkle seen from this change and how can advertisers take advantage?
Craig Heiter | Published on: Aug 24, 2021
Consumers are most comfortable with brands that utilize their purchase history to enhance loyalty experiences, such as receiving personalized offers based on their individual purchases. Consumers expect personalization from brands.
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