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How Marketers Can Fully Leverage the Power of Video
What if marketers could leverage video’s engagement power through dynamic, individualization and delivered in real-time and at scale?
Topic:
Performance Creative
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Customer Strategy
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How Merkury Adds a Better Value Exchange Between Customers and Their Brands
A lot has changed since the announcement of the death of the third-party cookie. Marketers realize the magnitude of the shift to first-part identity, as evidenced by the sizeable investments in identity resolution. Now they’re seeking to drive monetization.
The Inside Truth: Why the traditional path to in-housing is often a tough climb
While the benefits of in-housing may be numerous and compelling, evidence demonstrates that building an in-house operation is not as simple and straightforward as it may seem.
Topic:
Customer Strategy
Navigating the 2020 Presidential Election: The Digital Battleground
There are three major areas for marketers to keep an eye on as the election quickly approaches: the platforms that ads are appearing on, monitoring brand ad spend, and ensuring brand safety.
Merkle Q3 2020 Digital Marketing Report Released
The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.
What’s happening to Apple’s IDFA, and what does it mean for marketers?
Identifier for Advertisers (IDFA) is a unique, random, and resettable device identifier (IDs) assigned to a user’s iOS device. Learn about the changes coming and what marketers need to know.
What B2B International’s Digital Transformation Research Can Teach Us About B2B CX
A common refrain over the past few years, “B2B marketers must embrace digital transformation,” has grown from a suggestion to a demand in the past seven months.
Topic:
B2B
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Digital & User Experience
It’s a Wrap – Amazon Prime Day 2020 Recap
With Prime Day 2020 in the rearview mirror and the holiday shopping season officially in full swing, here are the insights you need to know.