Blogs - Page 4

Highlighted Picks

Are Retailers Meeting Advertisers Needs?

CPGs have more choices than ever about where to spend their dollars to support e-commerce. Understanding where to best put that next dollar can be confusing, at best.

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Instrumenting the AWS Cloud Migration Deployment

One of the main reasons why AWS cloud migration deployments fail is hidden deep in the underbelly of the business world - the “legacy” application.

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Latest Posts

How Marketers Can Fully Leverage the Power of Video

Authored by: Jay Miller |
Published on: Nov 02, 2020

What if marketers could leverage video’s engagement power through dynamic, individualization and delivered in real-time and at scale?

Topic: Performance Creative | Customer Strategy

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How Merkury Adds a Better Value Exchange Between Customers and Their Brands

Authored by: Traci West |
Published on: Oct 29, 2020

A lot has changed since the announcement of the death of the third-party cookie. Marketers realize the magnitude of the shift to first-part identity, as evidenced by the sizeable investments in identity resolution. Now they’re seeking to drive monetization.

Topic: All Marketing Technology | Identity Resolution

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The Inside Truth: Why the traditional path to in-housing is often a tough climb

Authored by: David Hensel |
Published on: Oct 29, 2020

While the benefits of in-housing may be numerous and compelling, evidence demonstrates that building an in-house operation is not as simple and straightforward as it may seem.

Topic: Customer Strategy

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Navigating the 2020 Presidential Election: The Digital Battleground

Authored by: Erin Spice |
Published on: Oct 28, 2020

There are three major areas for marketers to keep an eye on as the election quickly approaches: the platforms that ads are appearing on, monitoring brand ad spend, and ensuring brand safety.

Topic: All Performance Media | Media Strategy & Planning

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Merkle Q3 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Oct 27, 2020

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.

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What’s happening to Apple’s IDFA, and what does it mean for marketers?

Authored by: Lisa Tencza |
Published on: Oct 26, 2020

Identifier for Advertisers (IDFA) is a unique, random, and resettable device identifier (IDs) assigned to a user’s iOS device. Learn about the changes coming and what marketers need to know.

Topic: Programmatic Media & Display | All Performance Media

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What B2B International’s Digital Transformation Research Can Teach Us About B2B CX

Authored by: Eva Johnson |
Published on: Oct 22, 2020

A common refrain over the past few years, “B2B marketers must embrace digital transformation,” has grown from a suggestion to a demand in the past seven months.

Topic: B2B | Digital & User Experience

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