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B2B Paid Search Performance in the Era of COVID-19
If you work in the B2B industry, you probably noticed changes in the performance of your paid search accounts throughout the COVID-19 pandemic.
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Amazon Attribution Gives Advertisers a Fuller Picture of the Path-to-Purchase
Amazon Attribution allows advertisers to add tracking to various campaigns to understand how users behave when they engage with other channels just before visiting Amazon.
Topic:
All Analytics
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Amazon and eRetail
What You Need to Know About Facebook Carousel
As of June 1, Placement Asset Customization for Carousel has been rolled out to 100% of advertisers! Here's what you need to know.
Topic:
Social Media Marketing
Four Critical Insights from Merkle’s Q2 2020 Customer Engagement Report
Find out how agile marketing and recent privacy regulations (CCPA) are having a positive impact on customer engagement, featuring data from our Q2 2020 Customer Engagement Report.
Things Every Retailer Should Consider Ahead of Back-to-School Season
While this year is on track to be the most unpredictable in recent years, and will continue to fluctuate, here are a few things that retailers should be considering for Back-to-school.
How the COVID-19 Impact Dashboards Help Marketers Get on the Recovery Track
To inform engagement and re-opening strategies, we set out to uncover the status of overall physical and economic health at the US county level. Find out how these free dashboards can help across several vertical.
Topic:
All Analytics
5 Creative Ways to Support Advanced Practice Providers (APPs) during the Era of COVID-19
Marketers must adjust to the changing APP market. If done correctly, showing support to NPs/PAs at a difficult time can build long-lasting relationships.
Topic:
Health & Wellness
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Customer Strategy
Building a Foundation for Success with Upper-Funnel Search Formats
Upper funnel Google ad formats like Discovery, Gmail, Local Campaign Ads, and Showcase ads can be quick and cost-effective ways for search advertisers to increase brand awareness.
