Blog

A successful holiday campaign is one acknowledging that we must tackle this year differently. Marketers should approach holiday planning with flexibility to allow real time shifts between holiday moments, aligning to your ever-evolving customer needs.

Women's Equality Day commemorates the passage of the 19th Amendment to the U.S. Constitution, granting the right to vote to women. The amendment was first introduced in 1878. In 1971, the U.S. Congress designated August 26 as Women's Equality Day. Employees around Merkle share more about what gender equality means to them.

While many of the same tactical Prime Day preparations we’ve talked about before still apply, there are several considerations unique to Prime Day 2020 that advertisers should keep in mind.

In recent months, Google has rolled out an intriguing feature to its search line up, Dynamic Image Extensions. Is this appropriate for your business?

Without a doubt, the in-housing trend has progressed to a level that will have permanent implications for the marketing ecosystem. In the first of this two-part blog series, we’ll take a closer look at the myriad factors driving more CMOs to take the in-housing route.

Dynamic Creative Optimization and Personalized Video both offer the opportunity to define the right message for each individual and quickly understand what is working and what is not. Here's how.

Women's Equality Day commemorates the passage of the 19th Amendment to the U.S. Constitution, granting the right to vote to women. The amendment was first introduced in 1878. In 1971, the U.S. Congress designated August 26 as Women's Equality Day. Employees around Merkle share more about what gender equality means to them:

It’s never too early for retail marketers to start planning for a successful holiday season. Holiday planning has always been a time for retail brands to innovate and evaluate their programs, even before COVID-19.