Blogs - Page 4

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Are Retailers Meeting Advertisers Needs?

CPGs have more choices than ever about where to spend their dollars to support e-commerce. Understanding where to best put that next dollar can be confusing, at best.

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Instrumenting the AWS Cloud Migration Deployment

One of the main reasons why AWS cloud migration deployments fail is hidden deep in the underbelly of the business world - the “legacy” application.

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Latest Posts

The Key Considerations for Media in Q1 2021 (Vlog)

Authored by: Kristina Venieri |
Published on: Feb 10, 2021

2020 was a year full of surprises and quick reactions for organizations. But what are the key considerations that need to be in the back of media marketer’s minds as we continue into 2021?

Topic: All Performance Media | Media Strategy & Planning

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Brands Turn to Digital in Super Bowl LV

Authored by: Katie Cottam, Katelyn Anderson, Nicole Carothers |
Published on: Feb 08, 2021

Many longstanding Super Bowl advertisers opted out of National TV Buys this year, but digital remained an important investment.

Topic: Social Media Marketing | Search Engine Marketing | Search Engine Optimization | All Performance Media | Media Strategy & Planning

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A New Formula for Winning in the 2021 Insurance Market

Authored by: Aaron Tellier |
Published on: Feb 05, 2021

What are the essential ingredients that insurance marketers must consider for their strategy this year?

Topic: Insurance & Wealth Management | Customer Strategy

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Google to Retire Broad Match Modifier Match Type

Authored by: Melissa Reilly |
Published on: Feb 04, 2021

Today, Google announced that its Broad Match Modifier (BMM) match type will be retired in favor of an expanded phrase match. BMM keywords will start being treated as the new, expanded phrase match in mid-February, with support for new BMM keyword creation ending in July. What should marketers do to adapt?

Topic: Search Engine Marketing | All Performance Media

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Getting to Know Liz Rutgersson, Merkle Americas' Chief Media Officer

Authored by: Liz Rutgersson |
Published on: Feb 03, 2021

In January, Merkle appointed Liz Rutgersson to the position of Chief Media Officer of Merkle Americas. We asked Liz a few questions to learn what she is focusing on in the new year.

Topic: All Performance Media | Media Strategy & Planning

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I Am Merkle, Vol. 6

Authored by: Sanie Mikaelian |
Published on: Feb 02, 2021

I Am Merkle is a series of interviews that showcase the individuals who make Merkle a unique and diverse place to work. This month, learn more about our featured employee, Sanie Mikaelian.

Topic: About Us

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