Blog

Elections have a significant impact on traditional media. Learn how you can adapt to continue thriving during this highly-competitive period.

Retail’s big reunion is just days away and we can’t wait to engage with retailers from across the country. Read about what sessions Merkle clients will speak at and how the agency will be involved at Shoptalk 2022.

Google will deprecate Universal Analytics in 2023. Learn how migrating to Google Analytics 4 (GA4) will set your organization up for success.

Digital messaging platforms continue to evolve, offering sophisticated customer engagement management solutions with growing automation capabilities to support an increasing number of activation channels.

While change management within an organization may not be top of mind when upgrading an existing tool, it is critical to not miss this opportunity.

Paid search for B2B brands can be expensive and challenging, but highly profitable if done right. Learn about five common SEM mistakes that may be limiting your lead volume and performance.

How should you align CDP capabilities across an organization during an Adobe’s Real-Time Customer Data Platform (RT-CDP) implementation?

Giving people a gamified experience and a chance to win sparks joy and preference for a brand. These are welcomed mini moments of escapism. Lucky winners will forever talk about “that one time” they won cool prizes, a dream vacation, or cold hard cash. Read this blog to learn how gamification tactics can make an impact and build an emotional connection with your brand.